{"id":4318,"date":"2023-12-07T11:41:38","date_gmt":"2023-12-07T10:41:38","guid":{"rendered":"https:\/\/staging.gotom.io\/?p=4318"},"modified":"2024-10-04T12:01:21","modified_gmt":"2024-10-04T10:01:21","slug":"warum-crm-in-der-digitalvermarktung-unverzichtbar-ist","status":"publish","type":"post","link":"https:\/\/gotom.io\/de\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\/","title":{"rendered":"Warum CRM in der Digitalvermarktung unverzichtbar ist"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Die Komplexit\u00e4t in der Digitalvermarktung nimmt stetig zu. Das trifft nicht nur auf den Adtech-Stack, die Bereiche Ad Operations oder das Yield Management zu, sondern auch auf Sales. Umso wichtiger ist es, diesen Bereich auf leistungsf\u00e4hige Systeme zu setzen, die spezifische Workflows unterst\u00fctzen oder sogar vollst\u00e4ndig automatisieren k\u00f6nnen. <\/p>\n","protected":false},"author":9,"featured_media":4328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"class_list":["post-4318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"yoast_head":"\nWarum CRM in der Digitalvermarktung unverzichtbar ist – goTom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotom.io\/de\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warum CRM in der Digitalvermarktung unverzichtbar ist – goTom\" \/>\n<meta property=\"og:description\" content=\"Die Komplexit\u00e4t in der Digitalvermarktung nimmt stetig zu. Das trifft nicht nur auf den Adtech-Stack, die Bereiche Ad Operations oder das Yield Management zu, sondern auch auf Sales. Umso wichtiger ist es, diesen Bereich auf leistungsf\u00e4hige Systeme zu setzen, die spezifische Workflows unterst\u00fctzen oder sogar vollst\u00e4ndig automatisieren k\u00f6nnen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotom.io\/de\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\/\" \/>\n<meta property=\"og:site_name\" content=\"goTom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gotom.official\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-07T10:41:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-04T10:01:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotom.io\/wp-content\/uploads\/2025\/01\/Social-Media-Vorschaubild-2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"924\" \/>\n\t<meta property=\"og:image:height\" content=\"656\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Britta Heitkamp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gotom_official\" \/>\n<meta name=\"twitter:site\" content=\"@gotom_official\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Britta Heitkamp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\\\/\"},\"author\":{\"name\":\"Britta Heitkamp\",\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/#\\\/schema\\\/person\\\/ca7e59005f68702cbae4f5d232f90143\"},\"headline\":\"Warum CRM in der Digitalvermarktung unverzichtbar ist\",\"datePublished\":\"2023-12-07T10:41:38+00:00\",\"dateModified\":\"2024-10-04T10:01:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\\\/\"},\"wordCount\":7,\"publisher\":{\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gotom.io\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/screenshot-2023-12-05T145353.682.png\",\"articleSection\":[\"Product Updates\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\\\/\",\"url\":\"https:\\\/\\\/gotom.io\\\/de\\\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\\\/\",\"name\":\"Warum CRM in der Digitalvermarktung unverzichtbar ist – goTom\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gotom.io\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/screenshot-2023-12-05T145353.682.png\",\"datePublished\":\"2023-12-07T10:41:38+00:00\",\"dateModified\":\"2024-10-04T10:01:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gotom.io\\\/de\\\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gotom.io\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/screenshot-2023-12-05T145353.682.png\",\"contentUrl\":\"https:\\\/\\\/gotom.io\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/screenshot-2023-12-05T145353.682.png\",\"width\":924,\"height\":656},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gotom.io\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Warum CRM in der Digitalvermarktung unverzichtbar ist\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/gotom.io\\\/de\\\/\",\"name\":\"goTom\",\"description\":\"Grow your digital advertising business\",\"publisher\":{\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gotom.io\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/#organization\",\"name\":\"goTom\",\"url\":\"https:\\\/\\\/gotom.io\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gotom.io\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/gotom_email.png\",\"contentUrl\":\"https:\\\/\\\/gotom.io\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/gotom_email.png\",\"width\":100,\"height\":39,\"caption\":\"goTom\"},\"image\":{\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gotom.official\\\/\",\"https:\\\/\\\/x.com\\\/gotom_official\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/#\\\/schema\\\/person\\\/ca7e59005f68702cbae4f5d232f90143\",\"name\":\"Britta Heitkamp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f069db96066f947da64356dc2e6aa03ba68f5530b6201aea190f921d4a9f53e6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f069db96066f947da64356dc2e6aa03ba68f5530b6201aea190f921d4a9f53e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f069db96066f947da64356dc2e6aa03ba68f5530b6201aea190f921d4a9f53e6?s=96&d=mm&r=g\",\"caption\":\"Britta Heitkamp\"},\"description\":\"As an account manager, supports customers in the implementation of goTom.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Warum CRM in der Digitalvermarktung unverzichtbar ist – goTom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gotom.io\/de\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\/","og_locale":"de_DE","og_type":"article","og_title":"Warum CRM in der Digitalvermarktung unverzichtbar ist – goTom","og_description":"Die Komplexit\u00e4t in der Digitalvermarktung nimmt stetig zu. Das trifft nicht nur auf den Adtech-Stack, die Bereiche Ad Operations oder das Yield Management zu, sondern auch auf Sales. Umso wichtiger ist es, diesen Bereich auf leistungsf\u00e4hige Systeme zu setzen, die spezifische Workflows unterst\u00fctzen oder sogar vollst\u00e4ndig automatisieren k\u00f6nnen.","og_url":"https:\/\/gotom.io\/de\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\/","og_site_name":"goTom","article_publisher":"https:\/\/www.facebook.com\/gotom.official\/","article_published_time":"2023-12-07T10:41:38+00:00","article_modified_time":"2024-10-04T10:01:21+00:00","og_image":[{"width":924,"height":656,"url":"https:\/\/gotom.io\/wp-content\/uploads\/2025\/01\/Social-Media-Vorschaubild-2-1.png","type":"image\/png"}],"author":"Britta Heitkamp","twitter_card":"summary_large_image","twitter_creator":"@gotom_official","twitter_site":"@gotom_official","twitter_misc":{"Verfasst von":"Britta Heitkamp","Gesch\u00e4tzte Lesezeit":"4\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gotom.io\/de\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\/#article","isPartOf":{"@id":"https:\/\/gotom.io\/de\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\/"},"author":{"name":"Britta Heitkamp","@id":"https:\/\/gotom.io\/de\/#\/schema\/person\/ca7e59005f68702cbae4f5d232f90143"},"headline":"Warum CRM in der Digitalvermarktung unverzichtbar ist","datePublished":"2023-12-07T10:41:38+00:00","dateModified":"2024-10-04T10:01:21+00:00","mainEntityOfPage":{"@id":"https:\/\/gotom.io\/de\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\/"},"wordCount":7,"publisher":{"@id":"https:\/\/gotom.io\/de\/#organization"},"image":{"@id":"https:\/\/gotom.io\/de\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\/#primaryimage"},"thumbnailUrl":"https:\/\/gotom.io\/wp-content\/uploads\/2023\/12\/screenshot-2023-12-05T145353.682.png","articleSection":["Product Updates"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/gotom.io\/de\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\/","url":"https:\/\/gotom.io\/de\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\/","name":"Warum CRM in der Digitalvermarktung unverzichtbar ist – goTom","isPartOf":{"@id":"https:\/\/gotom.io\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gotom.io\/de\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\/#primaryimage"},"image":{"@id":"https:\/\/gotom.io\/de\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\/#primaryimage"},"thumbnailUrl":"https:\/\/gotom.io\/wp-content\/uploads\/2023\/12\/screenshot-2023-12-05T145353.682.png","datePublished":"2023-12-07T10:41:38+00:00","dateModified":"2024-10-04T10:01:21+00:00","breadcrumb":{"@id":"https:\/\/gotom.io\/de\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gotom.io\/de\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/gotom.io\/de\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\/#primaryimage","url":"https:\/\/gotom.io\/wp-content\/uploads\/2023\/12\/screenshot-2023-12-05T145353.682.png","contentUrl":"https:\/\/gotom.io\/wp-content\/uploads\/2023\/12\/screenshot-2023-12-05T145353.682.png","width":924,"height":656},{"@type":"BreadcrumbList","@id":"https:\/\/gotom.io\/de\/warum-crm-in-der-digitalvermarktung-unverzichtbar-ist\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gotom.io\/de\/"},{"@type":"ListItem","position":2,"name":"Warum CRM in der Digitalvermarktung unverzichtbar ist"}]},{"@type":"WebSite","@id":"https:\/\/gotom.io\/de\/#website","url":"https:\/\/gotom.io\/de\/","name":"goTom","description":"Grow your digital advertising business","publisher":{"@id":"https:\/\/gotom.io\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gotom.io\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/gotom.io\/de\/#organization","name":"goTom","url":"https:\/\/gotom.io\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/gotom.io\/de\/#\/schema\/logo\/image\/","url":"https:\/\/gotom.io\/wp-content\/uploads\/2017\/08\/gotom_email.png","contentUrl":"https:\/\/gotom.io\/wp-content\/uploads\/2017\/08\/gotom_email.png","width":100,"height":39,"caption":"goTom"},"image":{"@id":"https:\/\/gotom.io\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gotom.official\/","https:\/\/x.com\/gotom_official"]},{"@type":"Person","@id":"https:\/\/gotom.io\/de\/#\/schema\/person\/ca7e59005f68702cbae4f5d232f90143","name":"Britta Heitkamp","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/f069db96066f947da64356dc2e6aa03ba68f5530b6201aea190f921d4a9f53e6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f069db96066f947da64356dc2e6aa03ba68f5530b6201aea190f921d4a9f53e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f069db96066f947da64356dc2e6aa03ba68f5530b6201aea190f921d4a9f53e6?s=96&d=mm&r=g","caption":"Britta Heitkamp"},"description":"As an account manager, supports customers in the implementation of goTom."}]}},"_links":{"self":[{"href":"https:\/\/gotom.io\/de\/wp-json\/wp\/v2\/posts\/4318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotom.io\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gotom.io\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gotom.io\/de\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/gotom.io\/de\/wp-json\/wp\/v2\/comments?post=4318"}],"version-history":[{"count":0,"href":"https:\/\/gotom.io\/de\/wp-json\/wp\/v2\/posts\/4318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotom.io\/de\/wp-json\/wp\/v2\/media\/4328"}],"wp:attachment":[{"href":"https:\/\/gotom.io\/de\/wp-json\/wp\/v2\/media?parent=4318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gotom.io\/de\/wp-json\/wp\/v2\/categories?post=4318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}