{"id":7793,"date":"2025-03-24T14:25:20","date_gmt":"2025-03-24T13:25:20","guid":{"rendered":"https:\/\/gotom.io\/?p=7793"},"modified":"2025-05-26T15:01:24","modified_gmt":"2025-05-26T13:01:24","slug":"das-trojanische-pferd-der-tech-giganten","status":"publish","type":"post","link":"https:\/\/gotom.io\/de\/das-trojanische-pferd-der-tech-giganten\/","title":{"rendered":"Das Trojanische Pferd der Tech-Giganten"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>In den letzten zehn Jahren haben wir als schnell wachsendes Scale-up viele Dynamiken im SaaS-Markt beobachtet. Besonders spannend ist in diesem Zusammenhang die Rolle gro\u00dfer Technologieplattformen. Viele Unternehmen entscheiden sich f\u00fcr diese Anbieter \u2013 \u00fcberzeugt von Versprechen wie Sicherheit, Skalierbarkeit und Innovationskraft. Auf den ersten Blick wirken diese Argumente plausibel und zukunftsweisend. Doch in der Praxis zeigen sich zunehmend kritische Stimmen: Mangelnde Flexibilit\u00e4t, hohe Kosten, komplexe Prozesse und technologische Abh\u00e4ngigkeiten r\u00fccken in den Vordergrund.<br \/>\nNicht selten entsteht dabei das Gef\u00fchl, sich ein trojanisches Pferd ins Haus geholt zu haben. Haben Unternehmen sich zu stark vom Markenversprechen der Marktf\u00fchrer leiten lassen? Wurden die wirklich relevanten Kriterien richtig bewertet? Und wie l\u00e4sst sich vermeiden, in eine kostspielige Abh\u00e4ngigkeit zu geraten?<\/p>\n","protected":false},"author":9,"featured_media":7796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"class_list":["post-7793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mitteilungen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Das Trojanische Pferd der Tech-Giganten<\/title>\n<meta name=\"description\" content=\"20 Minuten startet mit der CRM und Order Management Software von goTom in die Eigenvermarktung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotom.io\/de\/das-trojanische-pferd-der-tech-giganten\/\" \/>\n<meta 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