{"id":8026,"date":"2024-05-10T12:19:48","date_gmt":"2024-05-10T10:19:48","guid":{"rendered":"https:\/\/gotom.io\/?p=8026"},"modified":"2025-05-20T10:14:51","modified_gmt":"2025-05-20T08:14:51","slug":"erweiterte-integration-fuer-google-ad-manager-und-microsoft-monetize-xandr","status":"publish","type":"post","link":"https:\/\/gotom.io\/de\/erweiterte-integration-fuer-google-ad-manager-und-microsoft-monetize-xandr\/","title":{"rendered":"Erweiterte Integration f\u00fcr Google Ad Manager und Microsoft Monetize (Xandr)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Programmatic Deals sind ein zentraler Bestandteil moderner Media Sales \u2013 und je automatisierter, desto besser. W\u00e4hrend Private Auctions und Preferred Deals bereits weit verbreitet sind, gewinnen Programmatic Guaranteed (PG) Deals zunehmend an Bedeutung \u2013 insbesondere bei Premium-Kampagnen und hochwertigen Kunden. Deshalb freuen wir uns, ein wichtiges Upgrade in goTom vorzustellen: Ab sofort lassen sich Programmatic Guaranteed Deals direkt im Sales-Workflow verwalten \u2013 und per API direkt an den Adserver \u00fcbergeben.<\/p>\n","protected":false},"author":9,"featured_media":8021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"class_list":["post-8026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"yoast_head":"\nErweiterte Integration f\u00fcr Google Ad Manager und Microsoft Monetize (Xandr) – goTom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gotom.io\/de\/erweiterte-integration-fuer-google-ad-manager-und-microsoft-monetize-xandr\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erweiterte Integration f\u00fcr Google Ad Manager und Microsoft Monetize (Xandr) – goTom\" \/>\n<meta property=\"og:description\" content=\"Programmatic Deals sind ein zentraler Bestandteil moderner Media Sales \u2013 und je automatisierter, desto besser. W\u00e4hrend Private Auctions und Preferred Deals bereits weit verbreitet sind, gewinnen Programmatic Guaranteed (PG) Deals zunehmend an Bedeutung \u2013 insbesondere bei Premium-Kampagnen und hochwertigen Kunden. Deshalb freuen wir uns, ein wichtiges Upgrade in goTom vorzustellen: Ab sofort lassen sich Programmatic Guaranteed Deals direkt im Sales-Workflow verwalten \u2013 und per API direkt an den Adserver \u00fcbergeben.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gotom.io\/de\/erweiterte-integration-fuer-google-ad-manager-und-microsoft-monetize-xandr\/\" \/>\n<meta property=\"og:site_name\" content=\"goTom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gotom.official\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-10T10:19:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-20T08:14:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gotom.io\/wp-content\/uploads\/2025\/01\/Social-Media-Vorschaubild-2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"895\" \/>\n\t<meta property=\"og:image:height\" content=\"605\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Britta Heitkamp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gotom_official\" \/>\n<meta name=\"twitter:site\" content=\"@gotom_official\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Britta Heitkamp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/erweiterte-integration-fuer-google-ad-manager-und-microsoft-monetize-xandr\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gotom.io\\\/de\\\/erweiterte-integration-fuer-google-ad-manager-und-microsoft-monetize-xandr\\\/\"},\"author\":{\"name\":\"Britta 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