Increasing efficiency and flexibility through goTom’s API interfaces
With the goal of enhancing efficiency and flexibility for our customers, goTom has made it a primary objective to provide a wide range of API connections for all users of the software. These APIs are designed to significantly improve the user experience and fundamentally optimize workflows both within and outside the order management tool.
First place in the kress pro ranking 2023
goTom is the top-rated marketing tool in this year’s ranking by the media magazine kress pro.
Collaboration between goTom and TargetVideo: Optimization of digital ad management
In the world of digital advertising, efficiency and effectiveness are key to success. Against this backdrop, TargetVideo, a leading German company in the field of video advertising, has decided to rely on goTom’s software in the future.
SpringServe ad server successfully integrated with goTom
goTom has recently integrated the ad server SpringServe. Thanks to the new interface, advertisers and publishers can automatically transfer their campaign data to the independent ad server for OTT and video advertising and monitor performance in real time.
Notable reinforcements for goTom
With immediate effect, Manuel Koubek and Ronald Wassenaar are supporting goTom in its internationalization. In March, Britta Heitkamp joined the team and strengthens the account management.
DuMont and other publishers use goTom’s order management platform
In Germany, the Kölner Stadt-Anzeiger Medien, part of the DuMont publishing group, and Olympia Verlag are starting with goTom. More clients are also being added in Switzerland. From now on, Livesystems and Nau.ch will rely on our SaaS solution.
SMG Swiss Marketplace Group AG relies on goTom for advertising operations
With SMG Swiss Marketplace Group AG (SMG for short), another large Swiss publisher is starting with goTom’s software. The cloud solution supports the marketing unit in the processing and billing of digital advertising campaigns. SMG already cooperates closely with Goldbach Audience and Ringier Advertising, which also rely on goTom’s platform.
Julia Imboden joins goTom
Julia Imboden has joined goTom’s product management team. Additionally, two developers join the team in Zurich.