A CRM that actually
speaks media sales
Stop forcing your ad sales into generic CRM tools. goTom is built for the unique complexity of the media world: effortlessly managing the triangle of Advertisers, Agencies, and Publishers. From real-time pipeline insights, to automated commission calculations we’ve replaced messy spreadsheets with an intelligent engine that understands your business.
Trusted by the industry's finest
Customer data that shows you the big picture
We’ve untangled the mess of multi-channel sales. From high-level revenue trends to the smallest campaign detail, you get the clarity needed to stay ahead of your pipeline and keep your customers happy.
Leads & Opportunities
Store, track, and report on your leads and opportunities in fully customizable table views that actually match your workflow. No more scrolling through clutter, just the data you need to close the deal.
Contact management
Create contacts, keep records up to date, log sales activities, and view communication history, all in one place.
Pipeline management
Visualize your entire sales cycle, assign tasks, and predict future revenue based on how likely deals and clients will close.
360° client view
Tasks & activities
Keep track of all the to-do’s and activities that help you build customer and client relationships, right inside your goTom CRM.
Revenue Dashboards
Create a single source of truth for all your customer data and revenue, accessible to your whole team.
Target reports
Track KPIs for direct campaigns and programmatic deals in one real-time dashboard. Turn annual goals into visual milestones and monitor your entire revenue pacing at a glance.
CRM import
Coming from another CRM? Easily and quickly import your CRM data into goTom from another tool or use our open API.
Your sales engine for complex media relationships – all in one system
Finally, a CRM with a media degree
goTom is built to navigate the natural complexity of the media world—from intricate agency hierarchies to custom trade agreements—all in one place. Instead of forcing your data into rigid templates, it provides the specialized framework your sales team needs to turn scattered interactions into a predictable revenue engine. It’s the perfect blend of industry-specific logic and CRM power, delivered in a tool that actually understands the way you work.
Talk to one of our goTom CRM experts!
Our experts are ready to show you how goTom fits your specific media setup. Let’s talk about your workflows and how we can turn your data into revenue.
Curious how top sellers close faster?
We don't just follow digital advertising trends - we build the tools that let sales teams move faster. Explore insights, best practices, and product updates that help sellers streamline workflows, forecast better, and close more revenue with less effort.sa
Got questions? We’ve got answers
No. goTom is a fully capable CRM for ad sales. However, it can also run alongside a corporate CRM (like Salesforce) to sync specific media data across a larger group.
Through its bi-directional API, goTom exchanges critical sales data with your external CRM. This ensures that when a deal is closed in your CRM, the operational data is already prepared in goTom, and vice versa – keeping sales and ad operations perfectly aligned in real-time.
By combining opportunity management, campaign configuration, and real-time inventory checks in one workflow, sales teams can move from brief to booking in record time.
goTom supports our existing technical infrastructure for planning and billing video campaigns ideally.
The central solution allows us to book, implement, and optimize our digital campaigns. With goTom, we have not only found a new tool but also a friendly team for future successful collaboration.
The system supports a high degree of automation and accelerates the process speed in campaigning. In particular, the initial booking in the ad server has significantly increased in speed, which has greatly relieved our capacities.
goTom is deeply integrated into our sales and operations process and connected to other systems. This saves us many individual process steps, ultimately saving time and resources.
What I can personally highlight is the work of goTom: They didn’t simply develop what we wanted, but they worked with us to find new, simplified processes and also gave us ideas and opinions along the way.
