A CRM & ORDER MANAGEMENT PLATFORM

The trusted CRM & OMS 
for sales teams

Ad sales shouldn’t feel like an obstacle course. But juggling CRMs, spreadsheets, rate cards, and outdated OMS tools slows every deal. With goTom, sellers get one fast workflow: instant quotes, full pipeline visibility, real-time inventory insights, and zero tool-switching.

RELIABLE, PROVEN, INDUSTRY-APPROVED

Trusted by the industry's finest

Media leaders across Europe work with goTom to reshape their Ad Sales and Operations. See what independent users say on OMR, G2 & Capterra.

4.8/5.0
4.0/5.0
4.6/5.0
Where Complexity turns into results

Learn how we turn complex ad sales into seamless workflows

goTom cuts the busywork out of the sales workflow. From frictionless quoting to real-time booking visibility, sellers gain the clarity they need to work faster, hit targets, and close more revenue - without depending on Ops for every small request.

Track your pipeline with full flexibility

Stop losing deals in disconnected tools. goTom brings lead tracking, opportunity stages, activity history, and revenue forecasting together in one place – fully connected to booking and delivery data. Sellers always know what’s in pipeline, what’s stuck, and what needs attention to hit targets. Additionally, you stay ahead of every sales stage with customizable views and smart reminders for follow-ups, renewals, and expiring deals.

Track your pipeline with full flexibility

Live inventory forecasting

See exactly what’s available across placements, formats, and date ranges. Inventory insights update instantly based on booked, pending, and forecasted demand.

Live inventory forecasting

360° customer view

All client information, history, and touchpoints are stored in one place – instantly accessible when preparing pitches or revisiting old deals.

Streamlined quoting

With live pricing, rate cards, inventory forecasting, and automated validations, sellers can create accurate quotes in minutes – not hours. No more spreadsheets, no more “Can Ops check this?” delays.

Cross-team collaboration

Tag Ops, share notes, request changes, and keep communication connected to each campaign – no more scattered email threads.

Real-time campaign monitoring

No more blind spots after hand-off. Sellers get visibility into campaign pacing, delivery status, and programmatic deal performance – reducing the back-and-forth with Ops.

Real-time campaign monitoring

Revenue tracking

Track progress against monthly, quarterly, or annual goals in real time. Every quote, booking, or programmatic deal updates revenue projections automatically .

Revenue tracking
Frequently asked questions

Got questions? We’ve got answers

 Yes. Sales teams can check live inventory availability directly in the system before confirming a deal, preventing overbooking.

By combining opportunity management, campaign configuration, and real-time inventory checks in one workflow, sales teams can move from brief to booking in record time.

SMARTER AD SALES, STRONGER GROWTH

This is how goTom let's sellers focus on selling, not data entry or manual workflows

+35%
faster quote turnaround
-40%
fewer deal handoff issues
+25%
higher pipeline visibility