Campaign reporting insights: Visualize your campaign performance
Raw data rarely tells the whole story. In Ad Ops, far too much time is spent manually translating rows and columns into a narrative for clients or management. With our new Insights view, goTom bridges that gap. We’re giving you visual dashboards that make your most important campaign metrics instantly understandable. Move from pure data management to high-level performance analysis—with just one click.
Ad sales automation: Multi-deal push and automated reporting templates
With this update, we’re doubling down on automation to give you more time for what matters. Manage your programmatic deals in bulk with our new multi-deal push, and let goTom handle your reporting setup automatically with intelligent template matching. Plus, our intuitive pipeline view is now available for flights, giving you full control over every delivery stage. Speed up your setup, eliminate manual errors, and scale your operations with ease.
Transfermarkt adopts goTom to unify sales and ad operations
Transfermarkt, a global digital football platform active in 27 countries and with 50M+ monthly users, has officially chosen goTom as its CRM and order management system. Following onboarding, the publisher now relies on goTom to run its ad sales workflows seamlessly across all markets, covering both IO and Programmatic Deal Management.
Welcome to goTom: Yasin, Laurent & Megan join the team
As we start into 2026, we’re pleased to welcome three new team members who reinforce goTom in key areas of our business. Yasin Korkmaz joins goTom as Senior Account Executive, bringing extensive AdTech and market expertise to support our customers’ ad sales strategies. Laurent Meuzard takes on the role of Country Director France, leading our presence in one of our most important European markets. At the same time, Megan Balschun strengthens our product organization as Product Manager, helping shape a platform that is both intuitive and deeply aligned with advertising workflows.
Boost your ad sales workflow with our pipelines & GAM targeting templates
With this update, we’re bringing more transparency and flow into your daily sales work. The enhanced pipeline view helps you visualize your sales funnel more clearly, while GAM targeting templates reduce manual steps and keep targeting consistent. Track progress faster, stay organized, and move deals forward with confidence.
We win “New AdTech Player” at Ratecard Stars 2025!
We’re thrilled to share that goTom has been awarded the title of “New AdTech Player” in France at this year’s Ratecard Stars in Paris! This recognition is presented to emerging AdTech companies that are shaping the industry with innovative solutions and measurable market impact.
We celebrate 10 years of goTom!
On September 11, we celebrated this special milestone exactly the way we like it best — surrounded by our customers, partners, and team members, with sunshine, BBQ, music, and great vibes by Lake Zurich. It was an evening full of memories, stories, and laughter — but most of all, a celebration of what truly defines goTom today: team spirit, closeness to the market, and a passion for innovation.
goTom enables direct activation of Private Deals
In the world of programmatic advertising, Private Deals – also known as Private Marketplaces (PMPs) – are becoming increasingly important. They offer a smart middle ground between the open auction and traditional direct buys. What makes them so attractive is that both publishers and advertisers benefit from greater control, higher inventory quality, and cost transparency. In an increasingly fragmented and regulated digital ad market, Private Deals are seen as a future-proof model with real potential.