Full control over your Ad Management
In this release, we’ve fundamentally improved search, document management, and forecasting. With the new index search, a central document link per campaign, and intelligent forecast data in the flight modal, you’ll work faster, more clearly, and more flexibly than ever – for smooth workflows and maximum efficiency in your daily business.
ZUGFeRD Integration
From now on, all PDF invoices you send via goTom automatically include an embedded XML file in the ZUGFeRD format. This ensures legal compliance – future-proof starting today.
The Trojan horse of the tech giants
Over the past ten years, as a rapidly growing scale-up, we’ve closely observed many dynamics in the SaaS market. One of the most striking is the role of large technology platforms. Many companies choose these providers — convinced by promises of security, scalability, and innovation. At first glance, these arguments seem plausible and forward-looking. But in practice, critical voices are growing louder: lack of flexibility, high costs, complex processes, and increasing technological dependencies are becoming more apparent.
It’s not uncommon for companies to feel they’ve brought a Trojan horse into their operations. Have they been swayed too much by the brand promises of market leaders? Were the truly relevant criteria properly evaluated? And how can costly dependencies be avoided?
Unleash your media sales potential
In this release, we’ve supercharged lead management, opportunity tracking, and pipeline management. Plus, with smart notifications and a new table design, you’ll have everything you need to stay ahead of the competition and maximize every opportunity.
New additions to the team: Julian Hens & Tobias Keller join goTom
Our team continues to grow – and with it, our focus on customer centricity! In the first quarter of 2025, we welcome two new colleagues who will help drive goTom forward with their experience and expertise: Julian Hens starts as Account Executive, and Tobias Keller joins as Customer Success Manager. At the same time, we’re excited about the internal growth of Britta Heitkamp, who will now take over a role in marketing and communications at goTom.
20 Minuten adopts goTom for its new sales organization
20 Minuten, one of Switzerland’s most-read news platforms, is launching its in-house advertising sales operations with goTom’s CRM and order management software.
Plan your 2025 revenue smarter
As we head into 2025, it’s time to plan your next move. With new features in goTom, you can now streamline your campaign management and revenue planning like never before. Whether you’re forecasting Programmatic Guaranteed Deals, customizing your revenue dashboard, or optimizing your pricing strategy, goTom has the tools to help you set precise goals and execute more efficiently.
Boost your media sales efficiency
We know that your sales team’s time is precious, and efficiency is key when managing customer relationships and driving revenue. That’s why we’ve just rolled out a comprehensive CRM update that makes it easier to stay on top of tasks, track communication, and streamline your sales efforts directly from within goTom.