The CRM & OMS for successful Finance teams
Billing, revenue management, and reconciliation shouldn’t feel like a struggle. But collecting data from multiple systems, correcting invoices, and reconciling bookings is slow and error-prone. goTom automates invoice creation, centralizes financial data, and connects seamlessly to accounting systems.
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See how we simplify and streamline ad sales finance
goTom removes the manual grunt work from revenue and billing processes. From automated invoicing to real-time revenue tracking, finance teams get the clarity they need to work faster, reduce errors, and ensure accurate reporting — without chasing data across multiple tools.
Automated invoice & credit note creation
goTom automatically calculates splits and generates credit notes for your publishers, while ensuring direct deals are invoiced instantly.
ERP integration
Automatically push your finance data via API to external accounting systems like SAP, DATEV or Microsoft and reduce errors with full audit trails.
Revenue reconciliation
goTom seamlessly assigns IO and programmatic income to the right revenue accounts. Every cent is accurately allocated and synced directly to your ERP or accounting software via API.
Delivery-based billing workflows
Support any billing model with ease, from fixed contracts to actuals. goTom automates delivery tracking and rate validation, ensuring your invoices always match your ad server’s real-time data.
Smart cancellation workflows
With just a few clicks, you can cancel an invoice, and generate a new, corrected invoice, automatically carrying over all campaign data.
Multi-entity & multi-currency support
Manage global billing and accounting requirements across multiple currencies and entities — all without switching systems.
Contract management & revenue sharing
Manage all payouts in one place: automatic calculations, credit notes, and clear revenue splits mean less manual work and full transparency. Finally, a payout workflow that actually makes your life easier.
Got questions? We’ve got answers
goTom automates the transition from campaign delivery to invoicing. By importing actual delivery metrics directly from ad servers and applying your specific pricing rules, discounts, and agency commissions, the system generates accurate invoices with just a few clicks—eliminating manual reconciliation and billing errors.
Yes. For Sales Houses and Ad Networks, goTom manages the entire financial relationship with third-party publishers. The platform supports complex revenue-share models and automatically calculates payouts based on verified delivery data, providing a transparent and efficient financial workflow for all partners.
goTom acts as a specialized sub-ledger for your advertising revenue. Through its API-first architecture, it pushes validated invoice and billing data directly into your ERP or accounting software (such as SAP, Datev, or Microsoft Dynamics), ensuring that your financial records are always synchronized and ready for auditing.
Curious how top sellers close faster – even with complex ad products?
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This is how goTom lets finance teams focus on strategy – not reconciliation or manual invoicing
goTom is deeply integrated into our sales and operations process and connected to other systems. This saves us many individual process steps, ultimately saving time and resources.
With goTom, we efficiently optimize our digital advertising campaigns. The intuitive user interface and reliable performance enable us to significantly improve our workflow.
goTom makes it so much easier for our team. It gives us more time to sell, plan and optimize campaigns.
