gotom api

Seamless CRM integration
for ad sales teams

Tired of chasing contacts, deals, and tasks across multiple systems? With goTom, all your CRM data flows seamlessly — either by syncing with your existing CRM (like Salesforce, Microsoft or Hubspot) or using goTom’s fully ready standalone CRM.

Connect your workflow end-to-end

Keep your sales flowing without missing a beat

Manage accounts, contacts & addresses

Sync all contacts, accounts, and clients seamlessly between goTom and your CRM. Two-way syncing automatically keeps your data aligned, pushes activity and insights back to your CRM, and supports custom workflows.

Seamless quote handover

From contact info to deal stage, every opportunity syncs automatically from your CRM to goTom via API. Once pushed, our system instantly triggers tasks for Sales Operations to create quotes.

Campaign synchronisation

goTom automatically syncs quotes, bookings, and performance reports back to your CRM opportunity. Your sales team gets full visibility into delivery and revenue data without ever leaving their CRM.

Revenue synchronisation

goTom automatically syncs quoted, booked, and delivered revenue back to your CRM opportunities. By tracking the entire revenue lifecycle in real-time, your team gains total transparency over actual campaign performance and final billing values without manual data entry.

Aligned sales teams

Keep your sales team fully synced with real customer data. No more hunting across tabs or guessing who’s on top of what.

Zero duplicate work

Say goodbye to double entries and errors. Your team can focus on selling, not data cleanup.

Flexible & scalable

goTom’s CRM API handles businesses of all sizes — from a handful of opportunities to millions of contacts, deals, and tasks.

Who needs another CRM anyway?

You don't have your own CRM or are looking to move away from one? With goTom, you get the flexibility and power of an enterprise CRM — without the heavy costs or lengthy customizations. Manage your entire sales workflow right away, all in one convenient platform.

Frequently asked questions

Got questions? We’ve got answers

From initial inquiries to ongoing integration work, we’re always available to clarify, advise, and make sure you get the most out of goTom.

Yes. goTom is designed to bridge the gap between general sales and specialized media operations. It integrates with major CRM platforms (like Salesforce or HubSpot) via API, allowing customer data, contacts, and deal information to be synchronized seamlessly across your organization.

Through its bi-directional API, goTom exchanges critical sales data with your external CRM. This ensures that when a deal is closed in your CRM, the operational data is already prepared in goTom, and vice versa – keeping sales and ad operations perfectly aligned in real-time.

goTom is deeply integrated into our sales and operations process and connected to other systems. This saves us many individual process steps, ultimately saving time and resources.

Matthias Seiringer
Head of Sales Digital, ORF