Frequently asked questions

Publishers and Sales Houses typically use a Media Order Management System (OMS) to centralize campaign bookings, pricing, inventory coordination, and billing. Platforms like goTom are purpose-built for media sales operations, managing multi-channel campaigns across various ad servers.

An ad server (like GAM or Xandr) focuses on the technical delivery and tracking of ads. Ad sales management software (OMS) handles the commercial business layer: from the initial proposal and pricing approvals to automated invoicing and financial reporting.

Ad sales platforms connect advertising workflows across multiple systems such as ad servers, CRM tools and financial systems. Solutions like goTom act as the operational layer that coordinates bookings, inventory and billing across these platforms.

Managing both requires a unified operational layer. goTom synchronizes direct IOs and programmatic deals (PMP/PG) into one workflow, ensuring total clarity across all revenue streams and automated billing for both types.

Spreadsheets lack the automation needed for complex modern AdTech stacks. An OMS like goTom provides structured, error-free workflows, eliminates manual data entry, and allows teams to scale revenue through “agentic” automation instead of administrative overhead.

Our pricing is tailored to your solution, monthly campaign volume, and required modules. Packages start at EUR 1,500/month for Publishers and EUR 2,500/month for Marketers (Light). Enterprise setups are priced individually based on specific workflows.

goTom Publisher is designed for media owners and companies selling their own inventory. Marketer Light is built for organizations bundling inventory across a network. Marketer is our most comprehensive setup for large ad networks, including third-party inventory. We’re happy to help you identify the best fit based on your sales model, inventory structure and workflows.

To determine the best fit, we suggest scheduling an initial call with our Account Management team by sending them an email to info@gotom.io. Following that, you can explore how goTom integrates into your processes through a free trial.

Yes. We offer a 30-day free trial so you can explore goTom in a real-world setup. Our team supports you during onboarding and testing to help you evaluate the platform against your processes and requirements.

Onboarding is customized to your team size and tech stack complexity. We create a detailed integration plan to ensure a smooth transition, typically ranging from a few weeks to a few months depending on custom API requirements.

Absolutely. We treat all data with strict confidentiality, storing it exclusively in Germany and Switzerland. We perform multiple daily backups and adhere to the highest European data protection standards.

Our support team is available Monday to Friday (8 am – 5 pm) via website chat or at support@gotom.io. Customers also have full access to our Help Center, API documentation, and system status page.

goTom acts as the operational layer in the advertising technology stack. It connects sales workflows with delivery systems such as ad servers and financial systems such as ERP platforms. This allows media companies to manage campaign bookings, inventory and billing in one central system.

Yes. goTom is designed to integrate with existing advertising systems and workflows rather than replace them. Through APIs and integrations, goTom connects with ad servers, CRM platforms and ERP systems, allowing teams to extend their current tech stack while maintaining established processes.

Yes. goTom provides APIs that allow integration with ad servers, CRM platforms and ERP systems. Our API documentation is available here, enabling teams to build custom integrations or extend existing workflows.

goTom integrates with major ad servers such as Google Ad Manager, Xandr/Microsoft Monetize, Adition and Smart, as well as ERP and CRM systems. Depending on your setup, some integrations may require additional customization.

No. goTom is a cloud-based SaaS platform. It runs directly in any modern web browser, allowing your team to work securely from anywhere without local installations.

No. goTom can either function as a specialized Ad Sales CRM or integrate with your existing CRM (like Salesforce or HubSpot) via API to keep sales and operational data perfectly aligned.

In most cases, no. goTom provides powerful, built-in reporting, forecasting, and data exports that offer total financial and operational clarity without the need for external tools.

Yes. goTom can automatically transfer invoice data to connected financial systems through API integrations.

Yes. Through API integrations, goTom can automate parts of the campaign setup process and ensure that booking data flows directly into the ad server.

Agentic Advertising is the next evolution of AdTech, where AI-driven “agents” take over complex, manual operational tasks. As a founding member of the Agentic Advertising Org, goTom is leading this movement by integrating an agentic AI layer directly into the media sales lifecycle to automate decision-making and technical execution.

No. One of the core principles of the Agentic Advertising movement is interoperability. The goTom Sales Agent can either function as a seamless part of the full goTom OMS or act as a specialized AI add-on that complements and enhances your existing advertising technology stack.

The Sales Agent is available directly within the goTom platform. To enable this feature and start your transition to agentic workflows, simply reach out to your Account Manager. We will guide you through the setup to ensure the AI is perfectly aligned with your specific product logic and ad server configuration.

The Sales Agent is a native AI layer within goTom that bridges the gap between commercial sales and technical delivery. It understands your complex product catalogues, rate cards, and client data to automate product matching and “push-to-ad-server” synchronization without the need for manual data entry.

By eliminating the most time-consuming bottlenecks—such as manual campaign setup, error-prone data transfers between CRM and ad servers, and complex inventory matching—the Sales Agent allows your team to complete operational tasks in a fraction of the time. This shift from “admin-heavy” to “value-heavy” work results in a proven 4x acceleration of output.

The platform is optimized for all major digital ad formats, including Display, Native, Video, Digital Audio, CTV (Connected TV), and DOOH (Digital Out-of-Home). Our unified product catalogue makes it easy to manage these diverse formats in one place.

Absolutely. goTom provides a unified environment for both direct and programmatic sales. You can manage Programmatic Deals (PG, Preferred, PMP), monitor delivery, and handle holistic reporting alongside your direct business for a 360-degree revenue view.

Yes. Changes made in goTom (dates, pricing, inventory) are automatically synced with connected ad systems. Simultaneously, delivery metrics are imported from the ad server, ensuring your reporting is always up to date.

Yes. You can configure all targeting options available in your connected ad server directly within goTom. You can also check inventory availability and perform budget forecasting using real-time data from your delivery systems.

Yes. You can manage the entire sales-to-cash process, including creating and sending invoices. The data is then pushed to your external financial or ERP system for accounting purposes, ensuring a closed-loop billing workflow.

Yes. The system is built for media sales complexity, supporting advanced pricing models, tiered discounts, surcharges, and agency commissions.

Efficiency is built-in. Use Task Management to track to-dos for every campaign, and the Activities log to keep an audit trail of actions performed by various teams, ensuring everyone stays on the same page.

Yes. This is a core feature for Sales Houses. goTom supports publisher contracts, automated revenue distribution, and payout calculations for third-party inventory.

Yes. goTom can automatically collect screenshots and delivery confirmations, saving your AdOps team hours of manual work during campaign verification.

You can send personalized and standardized updates or documents with just one click, ensuring professional and consistent communication.

In most cases, no. goTom provides powerful, built-in reporting, forecasting, and data exports that offer total financial and operational clarity without the need for external tools.

Yes. Transitioning is easy via a simple CSV upload for customers, contacts, and historical data, allowing you to get up and running immediately.