Your AI sales team
that never sleeps
The way media is sold is changing fundamentally. Buying agents are already looking for inventory to book. With the goTom AdCP Sales Agent, you're ready to receive bookings — and open a brand-new revenue channel, automatically.
Trusted by the industry's finest
Turn buying agents into a new revenue channel
Demand is starting to arrive through agents. The goTom AdCP Sales Agent puts your entire inventory to work — so every request gets a real answer, and every booking follows your rules.
Buying agents are calling
Agencies and marketers are building buying agents right now – and an agent can only spend where someone answers. Your Sales Agent answers: matched products, live availability, your prices, in seconds, at any hour. Every brief that reaches you becomes a quote instead of a missed opportunity.
Your products, your prices, your rules
You define the commercial products you want to sell in goTom – packages, formats, rate cards, discounts, agency commissions – and map each one to your ad server. The Sales Agent sells exactly those products, at exactly those conditions. Nothing is offered that you haven’t released for sale, and nothing goes out below your rate card.
Open to the market — via AdCP
AdCP, the Ad Context Protocol, is the open standard for how AI buying agents talk to sellers, backed by brands, agencies, publishers and platforms together. It replaces a bespoke integration per buyer with one common interface: speak AdCP once, and every buying agent in the market can discover, query and book you. goTom builds and maintains that layer for you, and keeps up with the spec as it evolves.
Be early: help write the standard
Access structured customer, pricing, product, and ad server mapping data through goTom’s MCP server. This high-fidelity data layer provides the clean, context-rich foundation needed to power your AI-driven workflows and feed custom agents directly.
The intelligent engine for the next era of media sales
Legacy systems don't speak AI: they leave your data fragmented and messy. goTom fixes this by structuring your customers, pricing, and ad server mappings into a clean, AdCP-ready format. Buying agents can now access your products and inventory directly. The goTom AdCP Sales Agent gets you ready to answer their requests and turn them into bookings — a new revenue channel, fully automated.
Talk to one of our goTom experts!
The market is moving fast. Our experts are ready to show you how the goTom AdCP Sales Agent fits into your setup today and where it can take your business tomorrow. Let's talk about your inventory, your buyers, and your next step.
Got questions? We’ve got answers
Agentic Advertising is the next evolution of AdTech, where AI-driven “agents” take over complex, manual operational tasks. As a founding member of the Agentic Advertising Org, goTom is leading this movement by integrating an agentic AI layer directly into the media sales lifecycle to automate decision-making and technical execution.
The Sales Agent is a native AI layer within goTom that bridges the gap between commercial sales and technical delivery. It understands your complex product catalogues, rate cards, and client data to automate product matching and “push-to-ad-server” synchronization without the need for manual data entry.
The Sales Agent is available directly within the goTom platform. To enable this feature and start your transition to agentic workflows, simply reach out to your Account Manager. We will guide you through the setup to ensure the AI is perfectly aligned with your specific product logic and ad server configuration.
By eliminating the most time-consuming bottlenecks—such as manual campaign setup, error-prone data transfers between CRM and ad servers, and complex inventory matching—the Sales Agent allows your team to complete operational tasks in a fraction of the time. This shift from “admin-heavy” to “value-heavy” work results in a proven 4x acceleration of output.
No. One of the core principles of the Agentic Advertising movement is interoperability. The goTom Sales Agent can either function as a seamless part of the full goTom OMS or act as a specialized AI add-on that complements and enhances your existing advertising technology stack.