Your AI sales team
that never sleeps
The way media is sold is changing fundamentally. Buying agents and AI-powered workflows are becoming the new standard. With the goTom Sales Agent, you're ready — today for your sales team, tomorrow for the entire market.
Trusted by the industry's finest
Sell smarter, faster and at scale
From instant proposals to open market discovery, the goTom Sales Agent puts your entire inventory to work — automatically, consistently, and around the clock.
Proposals in seconds, not hours
Empower your sales team to create complete proposals instantly via chat or voice input. By simply describing the client’s needs, the Sales Agent automatically selects the best products based on real-time availability and client profiles.
Your entire inventory, always ready to sell
The Sales Agent acts as the central expert for your portfolio, accessing all products, packages, and live pricing in goTom. It automatically applies your booking rules, discounts, and commissions, ensuring every proposal is consistent and compliant.
Open to the market — via AdCP (coming soon)
The Sales Agent extends your reach by making inventory accessible to external buyers. Through the Ad Context Protocol (AdCP), buying agents can automatically discover and book your products, opening new revenue streams through fully automated, machine-to-machine transactions.
AI-ready infrastructure
Access structured customer, pricing, product, and ad server mapping data through goTom’s MCP server. This high-fidelity data layer provides the clean, context-rich foundation needed to power your AI-driven workflows and feed custom agents directly.
Faster deals, fewer handoffs, more revenue
The goTom Sales Agent cuts out the manual work that slows your team down — from first briefing to signed proposal, in a fraction of the time.
The intelligent engine for the next era of media sales
Legacy systems don't speak AI, they leave your data fragmented and messy. goTom fixes this by structuring your customers, pricing, and ad server mappings into a clean, MCP-ready format. This is why the goTom Sales Agent does more than just "chat": it actually understands your inventory and constraints, turning messy briefings into accurate, compliant offers in seconds.
Talk to one of our goTom experts!
The market is moving fast. Our experts are ready to show you how the goTom Sales Agent fits into your setup today and where it can take your business tomorrow. Let's talk about your inventory, your buyers, and your next step.
Got questions? We’ve got answers
Agentic Advertising is the next evolution of AdTech, where AI-driven “agents” take over complex, manual operational tasks. As a founding member of the Agentic Advertising Org, goTom is leading this movement by integrating an agentic AI layer directly into the media sales lifecycle to automate decision-making and technical execution.
The Sales Agent is a native AI layer within goTom that bridges the gap between commercial sales and technical delivery. It understands your complex product catalogues, rate cards, and client data to automate product matching and “push-to-ad-server” synchronization without the need for manual data entry.
The Sales Agent is available directly within the goTom platform. To enable this feature and start your transition to agentic workflows, simply reach out to your Account Manager. We will guide you through the setup to ensure the AI is perfectly aligned with your specific product logic and ad server configuration.
By eliminating the most time-consuming bottlenecks—such as manual campaign setup, error-prone data transfers between CRM and ad servers, and complex inventory matching—the Sales Agent allows your team to complete operational tasks in a fraction of the time. This shift from “admin-heavy” to “value-heavy” work results in a proven 4x acceleration of output.
No. One of the core principles of the Agentic Advertising movement is interoperability. The goTom Sales Agent can either function as a seamless part of the full goTom OMS or act as a specialized AI add-on that complements and enhances your existing advertising technology stack.