ad sales management software

The operating system for selling DooH campaigns

Fragmented systems, complex rate cards, and high operational effort are slowing down your Digital-out-of-Home business. goTom brings network, screen, campaign, and billing management into one centralized platform – automating workflows, reducing manual work, and giving your teams full control to scale campaigns efficiently and profitably.

RELIABLE, PROVEN, INDUSTRY-APPROVED

Trusted by the industry's finest

Media leaders across Europe work with goTom to reshape their Ad Sales and Operations. See what independent users say on OMR, G2 & Capterra.

4.8/5.0
4.0/5.0
4.6/5.0
Where Complexity turns into results

This is how we turn complex DooH operations into smooth workflows

Master the intricacies of Digital-out-of-Home advertising with goTom. The system handles high-volume campaigns across screens, venues, and networks - automating processes, optimizing yield, and centralizing network and inventory management while keeping margins healthy and campaigns performing at scale.

Manage every campaign in one place

From quote to cash: goTom simplifies complex screen networks, campaign booking, and inventory allocation – all in one centralized system.

Manage every campaign in one place

Simplify partner contract management

Automate revenue sharing with media owners. Set custom rules and calculate payouts accurately to keep partners happy and your accounting simple.

Simplify partner contract management

Discount & commission control

Protect margins on every deal: Apply automated discounts and commissions to campaigns so revenue and profitability remain on target.

Unified product catalogue

Easily configure rates by screen type, venue, audience, or time slot. Automated calculations remove manual errors and ensure consistent pricing across your network.

Connected DooH infrastructure

Connect directly with Broadsign, YCD, or other DooH CMS / players. Push campaigns and monitor delivery in real time.

Full visibility from pipeline to revenue

Stop losing deals in disconnected tools. go Tom brings lead tracking, opportunity stages, activity history, and revenue forecasting together in one place – fully connected to booking and delivery data. Sellers always know what’s in pipeline, what’s stuck, and what needs attention to hit targets.

Full visibility from pipeline to revenue
CONNECT, AUTOMATE, scale

We seamlessly connect your
DooH workflow

goTom integrates with your favorite DooH tools, including Broadsign, YCD, Scala, Google Ad Manager, Microsoft, Xandr, HubSpot, SAP, Zapier, Power BI, Slack, and more, helping your business to unify campaign, screen, and billing data. We work as a standalone CRM or via our open API – seamlessly integrating workflows, automating data transfers, and keeping campaigns on track.

Frequently asked questions

Got questions? We’ve got answers

Yes. goTom connects with specialized DOOH ad servers, screen networks, and proprietary systems through its open API architecture.

goTom organizes screens, locations, and ad products into a unified inventory catalogue, making campaign planning across physical locations simple and accurate.

Yes. You can plan and execute DOOH campaigns across vast networks of screens and locations within one central platform.

With goTom as our technology partner, we were able to fully automate small, often tedious sub-disciplines of our work.

Pascale Lerchi
Head of Client & Agency Management, Goldbach