ad sales management software

The CRM & OMS that runs your ad server and SSP

Trafficking, delivery, and campaign performance shouldn’t drain your day. But manual setups across ad servers, SSPs, and spreadsheets slow you down and invite errors. goTom centralizes campaigns, integrates with all your ad servers and SSPs — giving your teams full control, less manual work, and complete transparency.

RELIABLE, PROVEN, INDUSTRY-APPROVED

Trusted by the industry's finest

Media leaders across Europe work with goTom to reshape their Ad Sales and Operations. See what independent users say on OMR, G2 & Capterra.

4.8/5.0
4.0/5.0
4.6/5.0
Where Complexity turns into results

Learn how we make complex Ad Operations effortless and efficient

With goTom Ad Operations teams can automate campaign setups, manage creatives, track delivery and generate performance reports – all form a single, unified dashboard. No more spreadsheets chaos, no tool-switching, just smooth execution.

Unified ad server management

Push campaigns with all settings, including key values and creative templates, update running campaigns and stop or delete campaigns: directly from goTom. Total control, zero duplication.

Unified ad server management

Automated screenshots

Eliminate the manual hunt for proof of play. goTom automatically captures and organizes campaign screenshots, ensuring your reporting is ready for clients without the tedious manual effort of tracking down every creative.

Live inventory forecasting

See exactly what’s available across placements, formats, and date ranges.
Inventory insights update instantly based on booked, pending, and forecasted demand.

Workflow automation

With goTom’s automation tools, you can automatically generate reports or upload, schedule, and monitor creatives with reminders for missing assets.

Unified campaign overview

Get a unified view of all active campaigns, bookings, and deals, so you always know exactly where everything stands.

Unified campaign overview

Alerts and notifications

Get instant notifications for pacing, delivery, or creative issues — enabling clearer communication, smoother handoffs and better collaboration.

Cross-team collaboration

Get a unified view of all active campaigns, bookings, and deals: so you always know exactly where everything stands.

Multi-SSP Deal control

Effortlessly manage your programmatic deals across multiple SSPs with automated setup, real-time inventory updates, and comprehensive tracking — keeping all deals organized, up to date, and fully under control.

Real-time campaign reporting

Get ready-to-share performance reports instantly, combining all campaigns and channels.

Real-time campaign reporting
Frequently asked questions

Got questions? We’ve got answers

Yes. goTom provides real-time delivery insights and reporting directly from the ad servers.

  • Ad Ops can configure campaigns, push them to ad servers, and monitor performance – all without leaving goTom.

Yes. Through its API-first architecture, it integrates with all major advertising delivery platforms.

SMARTER AD SALES, STRONGER GROWTH

This is how goTom helps Ad Operations work smarter – not harder

-60%
manual campaign setup time
-50%
reporting errors
+35%
faster campaign launch