Media resources
goTom provides a comprehensive solution for digital advertising sales and execution across display, retail media, CTV, and digital audio. Designed for the sell-side, it functions as a CRM for managing contacts, customer data, and activities while handling complex media conditions. At its core, goTom manages complex product and pricing structures, creates media plans, and automates order processing, campaign monitoring, report generation, billing, and publisher payouts.
With goTom, you can accelerate your productivity by a factor of four: The cloud platform integrates with various tech stacks, communicating with ad servers, SSPs, CRM- & ERP-Tools, and BI systems. Thus, it significantly reduces the workload for each order, streamlining workflows for better results.
Among our clients are Ringier, Goldbach, ORF, Teads, SBB, Krone, Swiss Marketplace Group, Visoon, and many more. goTom is a proven leader in the field, recognized with prestigious awards such as the European Publishing Award and OMR Reviews' top-rated CRM tools. In 2023, it was also named the top-rated marketing tool by the media magazine Kress Pro.
Assets and further Info
An overview
Open Media unter Druck: Wie das Open Web seine Stärken ausspielen kann (in German)
Technologieauswahl mit Weitblick: Zentrale Faktoren für Publisher (in German)
Das Verschmelzen der Buy- und Sell-Side im Programmatic Advertising (in German)
CRM vs. OMS: Der richtige Tech-Stack für das operative Tagesgeschäft (in German)
Press Releases
Sell-Side Innovation – Wie KI-Agenten die Angebotsseite verändern könnten (in German)
AI & Publishers: Compete or collaborate?
goTom wins Ratecard Stars Award as "New AdTech Player"
goTom is expanding: New experts in Account Management, Customer Success & Marketing
20 Minuten setzt in Eigenvermarktung auf goTom (in German)
Reach out to our communications team via info@gotom.io!
