The vision
Relationships form the foundation of every advertising business. That’s why we build best-in-class software to facilitate collaboration between publishers and advertisers, connecting people and driving mutual success. We achieve this through a strong sense of team spirit and a commitment to leveraging our collective strengths, ensuring that our innovative solutions empower everyone involved to reach their full potential.
The history
The software’s origins trace back to 2008, when founders Ginette Lumbiarres and Alban Grossenbacher, while working at TX Group, initiated its development. After a buyout in 2015, they founded goTom.
Within a few years, Switzerland’s major publishers transitioned to the platform, followed by the first international clients from Austria and Germany in 2018. In 2026, goTom employs more than 30 staff members, driving the development of the technology and the company’s strategic expansion from its headquarters in Zurich, Switzerland. The company is self-funded and independent.
The management
The team
We are a young and dynamic team with extensive experience in the media industry and developing modern software solutions. The tedious and complex administration of online advertising inspired us to develop a SaaS solution that significantly simplifies day-to-day business.
Our experts & authors
Our insights are driven by a team of industry experts with deep roots in adtech, digital marketing, and ad sales management. From technical feature updates to strategic industry shifts, we share our hands-on experience to help you stay ahead in an ever-evolving media landscape.
Britta Heitkamp
Dominic Karpf
René Plug
Tobias Keller
Join us and support our vision!
We're always on the lookout for new talent to join our team and contribute to building an exceptional product. Together, we'll revolutionize digital media sales.