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Industry solutions, client success & strategic use cases

Tobias Keller

Coming directly from the industry, Tobias has a deep understanding of the challenges media teams face daily. He shares insights into real-world client usage and successful use cases, ensuring you get the most out of goTom’s features.

Featured articles

23. November 2024

Boost your media sales efficiency

We know that your sales team’s time is precious, and efficiency is key when managing customer relationships and driving revenue. That’s why we’ve just rolled out a comprehensive CRM update that makes it easier to stay on top of tasks, track communication, and streamline your sales efforts directly from within goTom.

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19. October 2023

3 new goTom features that help media sales teams work smarter

In media sales, performance and service are everything — especially when managing dozens of campaigns, offers, and revenue sources across platforms. Our latest feature updates to goTom focus on exactly that: more clarity, less manual work, and better control over your numbers.

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08. July 2025

Full control over your Ad Management

In this release, we’ve fundamentally improved search, document management, and forecasting. With the new index search, a central document link per campaign, and intelligent forecast data in the flight modal, you’ll work faster, more clearly, and more flexibly than ever – for smooth workflows and maximum efficiency in your daily business.

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08. January 2026

Transfermarkt adopts goTom to unify sales and ad operations

Transfermarkt, a global digital football platform active in 27 countries and with 50M+ monthly users, has officially chosen goTom as its CRM and order management system. Following onboarding, the publisher now relies on goTom to run its ad sales workflows seamlessly across all markets, covering both IO and Programmatic Deal Management.

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02. April 2025

Unleash your media sales potential

In this release, we’ve supercharged lead management, opportunity tracking, and pipeline management. Plus, with smart notifications and a new table design, you’ll have everything you need to stay ahead of the competition and maximize every opportunity.

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Behind the bylines

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Our authors and experts

Curious who else is powering the goTom content engine?

Meet the rest of our crew and discover their take on the future of AdTech.

Britta Heitkamp

Britta Heitkamp

Marketing & Communications Manager
Britta combines creative storytelling with deep marketing know-how from the digital industry. She keeps you updated on events and market trends, ensuring that complex topics around goTom stay clear, visible, and engaging.
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Dominic Karpf

Dominic Karpf

Team Lead Product & Customer Success
As the lead for product and projects, Dominic ensures that technical innovation meets practical usability. He focuses on the evolution of goTom’s features, sharing insights on how to simplify and streamline complex ad sales workflows through smart product design.
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René Plug

René Plug

CRO
René brings a vast network and decades of sales expertise from the international media landscape. His articles focus on industry updates and best practices that help teams optimize their sales performance and customer relationships.
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