René Plug

Over the past ten years, as a rapidly growing scale-up, we’ve closely observed many dynamics in the SaaS market. One of the most striking is the role of large technology platforms. Many companies choose these providers — convinced by promises of security, scalability, and innovation. At first glance, these arguments seem plausible and forward-looking. But in practice, critical voices are growing louder: lack of flexibility, high costs, complex processes, and increasing technological dependencies are becoming more apparent.

It’s not uncommon for companies to feel they’ve brought a Trojan horse into their operations. Have they been swayed too much by the brand promises of market leaders? Were the truly relevant criteria properly evaluated? And how can costly dependencies be avoided?

Wort & Bild Verlag, known for the highest-circulating German customer magazine Apotheken Umschau, is now live with the comprehensive SaaS solution from goTom. This step marks an important milestone for the publisher, which now benefits from the innovative features and efficient process optimization of the CRM and OMS solution.

As we head into 2025, it’s time to plan your next move. With new features in goTom, you can now streamline your campaign management and revenue planning like never before. Whether you’re forecasting Programmatic Guaranteed Deals, customizing your revenue dashboard, or optimizing your pricing strategy, goTom has the tools to help you set precise goals and execute more efficiently.