Dominic Karpf

With this update, we’re bringing more transparency and flow into your daily sales work. The enhanced pipeline view helps you visualize your sales funnel more clearly, while GAM targeting templates reduce manual steps and keep targeting consistent. Track progress faster, stay organized, and move deals forward with confidence.

In the world of programmatic advertising, Private Deals – also known as Private Marketplaces (PMPs) – are becoming increasingly important. They offer a smart middle ground between the open auction and traditional direct buys. What makes them so attractive is that both publishers and advertisers benefit from greater control, higher inventory quality, and cost transparency. In an increasingly fragmented and regulated digital ad market, Private Deals are seen as a future-proof model with real potential.

Managing programmatic deals should be fast, structured, and scalable — not a copy-paste exercise across multiple platforms. With several new features in goTom, we’re making it easier than ever to streamline your programmatic workflow and prepare for what’s next.

From now on, all PDF invoices you send via goTom automatically include an embedded XML file in the ZUGFeRD format. This ensures legal compliance – future-proof starting today.

Programmatic deals are a key part of modern media sales — and the more automated, the better. While private auctions and preferred deals are already common practice, programmatic guaranteed (PG) deals are gaining traction for premium campaigns and high-value clients. That’s why we’re excited to announce a major upgrade in goTom: You can now manage programmatic guaranteed deals directly within your sales workflow — and push them straight to your ad server via API.

goTom has expanded its integration capabilities by adding a tailored API for the Sell Side Platform (SSP) Yieldlab. In addition to existing integrations with ad servers like Google Ad Manager, SpringServe, Xandr, and Adition, goTom customers can seamlessly collaborate with Yieldlab from within the software to more effectively manage their digital campaigns.