The innovative CRM & OMS for CTV advertising
Legacy systems, disconnected ad servers, and complex product structures are limiting your CTV potential? goTom unifies product management, forecasting, inventory, and campaign execution — giving your teams a scalable platform to sell, optimize, and deliver CTV campaigns with confidence.
Trusted by the industry's finest
See how we turn CTV complexity into seamless workflows
Master dynamic product structures, ad server steering, and multi-team operations with a platform built for modern CTV sales. goTom centralizes your entire ad sales workflow: automating processes, improving forecasting accuracy and synchronizing inventory across systems, so your teams can scale without friction.
All your orders – in one system
Handle multi-layered product structures like pre-roll, mid-roll, pause ads, and display formats with ease. goTom streamlines quoting, pricing, and approval workflows – powered by real-time forecasting to ensure every deal is feasible before it is booked.
Seamless integrations
Connect your CTV business directly with custom ad servers and SSPs to automate delivery, pacing, and availability checks. No manual handovers, just synchronized campaigns, accurate data, and reliable execution across every screen.
Real-time campaign monitoring
Track campaign performance, proof of delivery, and underdelivery caused by fluctuating listener numbers — all centralized in goTom.
Discount & commission controls
Apply smart rules for commissions and discounts to keep profitability intact across all teams and partners.
Unified product catalogue
Create and manage complex digital product families with flexible rate cards by format, placement, and audience.
Automated revenue reconciliation
From data silo to finance-ready. Seamlessly map your IO and programmatic revenue to commercial products and sync everything directly to your accounting software via API.
Invoice management
Create, manage, and send invoices directly from goTom — no tool-switching, no manual data fixes. Handle cancellations, corrections, and re-issuing of invoices in seconds, while keeping your billing accurate, fast, and fully connected to your orders.
Visual campaign reporting
Campaign reporting simplified: Send a live link and let the data speak for itself. goTom visualizes KPIs via direct ad server push, replacing manual PDFs with professional, real-time graphs for your clients and team.
goTom connects seamlessly with your CTV ecosystem
We integrate with your key CTV tools – from custom ad servers and SSPs to Springserve, Google Ad Manager, Xandr, HubSpot, SAP, Power BI, Slack, and more. Our software unifies product, campaign, and inventory data across systems so broadcasters and networks can run CTV operations without fragmentation.
Got questions? We’ve got answers
Yes. goTom’s API-first design ensures seamless integration with major CTV ad servers and specialized advertising platforms.
goTom provides a unified product catalogue and inventory planning tools specifically designed to handle the nuances of CTV inventory.
Yes. Teams can manage direct CTV IOs and programmatic deals within the same high-speed workflow.
Struggling to turn CTV products and fast-moving workflows into high-performing campaigns?
We don’t just follow digital advertising trends — we build the tools that let you stay ahead of them. Explore goTom’s latest updates and best practices designed to automate your workflows, streamline product and inventory management, and improve CTV campaign performance across every team.
To manage our premium CTV inventory efficiently, automation is non-negotiable. goTom allows us to tackle the complexities of digital video sales while significantly reducing manual effort.
