The innovative CRM & OMS
for sales houses
Managing high volumes of campaigns across networks comes with complex contract rules, revenue shares, and credit notes. goTom automates what usually slows sales houses down — from contract management to credit note creation — giving you full transparency and control from quote to billing, even at scale.
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See how we turn operational challenges into smooth workflows
Master campaign complexity with our ad sales management platform. Designed for sales houses, it covers the entire ad sales workflow: Automating processes, optimizing yield, and centralizing network management across publishers, while keeping margins healthy and campaigns performing at scale.
Contract management & revenue sharing
Managing credit notes across multiple publishers is complex — with different contract rules, revenue shares, and billing cycles to consider. goTom takes care of the complexity: you define the contract terms, and we automatically calculate revenue splits, deductions, third-party costs, and performance fees. Credit notes are generated automatically, payouts are fully transparent, and partners always know exactly what they’re entitled to.
All your orders - in one system
Simplify high-volume booking across your entire network. Handling quotes, orders, and invoices at scale quickly becomes complex. goTom brings everything into one centralized platform — with live forecasts and real-time insights that help your team move faster, stay accurate, and make smarter decisions.
Workflow automation
With goTom’s automation tools, you can generate reports and screenshots automatically, freeing your team up to focus on high-value tasks instead of manual processes.
Live inventory planner
Monitor, forecast, and optimize your available inventory in real time. goTom helps you maximize sellable volume, prevent overbooking, and keep delivery aligned with advertiser expectations. Even in highly dynamic environments.
Real-time campaign monitoring
Ensure campaigns deliver as promised. With this feature, you can track campaign performance in real time, spot potential delivery issues early, and take action before problems affect results.
Seamless integrations
Keep every product, placement, format, and price point organized in one central catalogue. Your rate cards stay clean, consistent, and instantly available for quoting – no outdated spreadsheets, no mismatched pricing.
Activity tracking
From tasks and activities to campaign-related actions, everything stays organized and visible in goTom so your team never misses a step. Real-time updates ensure handovers are smooth, progress is clear, and everyone knows exactly what to do next.
Opportunity & lead management
All opportunities update automatically based on real-time interactions, keeping your sales forecast 100% accurate. Like that your pipeline is always current and your team knows exactly what to do next.
Traffic groups
Maximize inventory value by clustering your placements into strategic segments. Define custom groups to hit publisher revenue targets, protect network margins, or boost advertiser performance. All configured directly within your OMS to ensure every impression contributes to your bottom line.
Cohesive revenue reporting
goTom aggregates all your IO-based and programmatic campaign data into customizable reports, giving you a holistic view of your performance and the insights needed to optimize your total yield instantly.
Discount & commission management
Apply automated discounts and commissions to campaigns so revenue and profitability remain on target – even across multiple channels and ad types.
Automated revenue reconciliation
From data silo to finance-ready. Seamlessly map your IO and programmatic revenue to commercial products and sync everything directly to your accounting software via API.
Visual campaign reporting
Campaign reporting simplified: Send a live link and let the data speak for itself. goTom visualizes KPIs via direct ad server push, replacing manual PDFs with professional, real-time graphs for your clients and team.
Integrated with all the solutions publishers need
goTom connects with your favorite tools - including Google Ad Manager, Microsoft Monetize, Yieldlab, HubSpot, SAP, Zapier, Power BI, Slack, and many more, while also offering an open API. Seamlessly integrate your workflows, automate data transfers, and stay in control so campaigns run efficiently and your business grows.
Got questions? We’ve got answers
Yes. goTom is built for network complexity, allowing sales houses to manage inventory and campaigns across hundreds of publishers in a single system. This enables centralized planning, execution, and reporting for network-wide advertising.
Yes. goTom supports flexible revenue-sharing models, automates the distribution of campaign revenue between sales houses and their publisher partners and the generation of credit notes.
Yes. goTom integrates with all major ad servers (GAM, Microsoft, Springserve, Equativ, Adition, etc.) as well as your existing ERP and CRM landscape to ensure a synchronized data flow.
Interested in how sales houses keep networks running smoothly?
We don’t just follow digital advertising and AdTech trends — we build the tools to master them. Discover the latest goTom updates, features, and solutions that help publishers streamline ad sales and optimize campaigns.
With goTom as our technology partner, we were able to fully automate small, often tedious sub-disciplines of our work.
