Best-in-class CRM & OMS
for commerce media
Commerce Media is full of opportunity, but managing available media sales inventory and handling campaigns across digital and in-store products can be challenging. goTom streamlines it end to end — from quotes and orders to forecasting and invoicing — so your team can sell, deliver, and report with confidence.
Trusted by the industry's finest
Features that help retailers tackle tricky campaigns and inventory
Master dynamic product structures, ad server steering, and multi-team operations with a platform built for modern Commerce Media sales. goTom centralizes your entire ad sales workflow: automating processes, improving forecasting accuracy and synchronizing inventory across systems, so your teams can scale without friction.
All your orders – in one system
goTom makes your processes easy: Create media-specific quotes for sponsored products, banners, content, and in-store screens with just a few clicks. Live forecasting keeps your sales realistic and actionable, while automated order management ensures campaigns are delivered without errors.
Unified product catalogue
Organize banners, sponsored products, content formats, and in-store screen options in a single catalogue. Ratecards are easy to maintain, instantly available for quoting, and linked to every campaign.
Seamless CRM integration
Keep all client contacts, opportunities, and sales data synchronized. Whether you stick with your CRM or switch to goTom CRM, your workflows stay connected and your sales team never loses context.
Discount & commission control
Protect margins on every deal: Apply automated discounts and commissions to campaigns so revenue and profitability remain on target – even across multiple channels and ad types.
Automated revenue reconciliation
From data silo to finance-ready. Seamlessly map your IO and programmatic revenue to commercial products and sync everything directly to your accounting software via API.
Invoice management
Create, manage and send campagin invoices easily – no tool-switching, no manual data fixes. Keep billing accurate and fast while staying fully connected to orders, campaigns, and revenue across your retail advertising network.
End-to-end campaign visibility
Instant clarity on every campaign: Monitor delivery and performance in real-tine, with our monitoring and automated reports that keep advertisers informed and campaigns fully transparent.
We play nicely with the tools retailer and marketplaces use every day
goTom integrates seamlessly with your existing tech stack – including Criteo, Kevel, CitrusAd, Google Ad Manager, Salesforce, HubSpot, SAP, Power BI, Slack, and more. Whether used as a standalone CRM or connected via our open API, goTom unifies campaign, sales, and performance data across channels – eliminating complex enterprise setups.
Got questions? We’ve got answers
goTom enables retailers and marketplaces to manage the entire retail media lifecycle (from initial brand booking to final invoicing) within one automated system.
Through its API-first architecture, goTom integrates with specialized ad servers, ERP systems, and commerce platforms to keep your retail media operations scalable.
- es. Retailers can manage all onsite and offsite products, such as homepage placements, category sponsorships, or newsletters, through a unified, intelligent product catalogue.
Curious how retailers stay ahead in ad sales, even without prior media sales expertise?
We don’t just track ad sales trends — we create the tools that help you lead them. Discover goTom’s latest updates, features, and solutions designed to automate workflows, manage multi-channel inventory, and optimize campaigns.
Plain and simple: with goTom, we achieve the same – or even more – with less operational overhead.
