End-to-end
ad server integration
for Ad Ops teams
Connect goTom with ad servers like GAM or SpringServe and let your campaigns run automatically. From line items to delivery metrics, all data syncs in real time — keeping Ad Ops aligned, reports accurate, and your team focused on what matters.
Keep campaigns running without breaking a sweat
Campaign push
Manage ad placements
Transform technical ad server placements into powerful commercial products. goTom allows you to map even the most complex structures (such as ad networks, cross-device bundles, or multi-format packages) into clear, sellable offerings.
Real time monitoring & updates
goTom not only syncs real-time pacing and impression data but also lets you push updates to running campaigns directly from the platform. Whether you need to adjust volumes or optimize performance shifts, you can manage your ad server delivery in real-time, ensuring every campaign stays healthy and seamless from start to finish.
Shareable campaign reports
Measure all campaign performance seamlessly between goTom and your ad server. Key metrics update automatically, fully customizable by campaign type, creative, or time period – giving your team and client complete visibility and faster insights for optimization.
No more manual setup
Automate campaigns, line items, and placements. Spend less time clicking and more time optimizing performance.
Single source of truth
Keep Sales, Ad Ops, and Management in perfect sync. Everyone sees the same numbers, no surprises at the end of the month.
Accurate delivery & pacing
Ensure campaigns run exactly as planned. Forget misfires, overdelivery, or messy spreadsheets.
Got questions? We’ve got answers
From initial inquiries to ongoing integration work, we’re always available to clarify, advise, and make sure you get the most out of goTom.
Yes, you can. We offer two ways to integrate your custom technology: Our team can build and maintain a native integration for you, or we can provide robust API endpoints that allow your system to pull all relevant campaign and booking data directly from goTom. Either way, you’ll get a seamless flow between your proprietary adstack and your commercial workflows.
Using direct API pushes, campaign bookings created in goTom are automatically synchronized with your connected ad servers. This ensures that flight dates, pricing, and creative specifications are always consistent between your commercial media plan and technical delivery.
Yes. Through its deep API integrations, goTom automates significant parts of the campaign setup. By pushing booking data directly into the ad server, it eliminates manual entry errors and significantly reduces the time your AdOps team spends on technical configurations.
The system supports a high degree of automation and accelerates the process speed in campaigning. In particular, the initial booking in the ad server has significantly increased in speed, which has greatly relieved our capacities.
