ad sales management software

The end-to-end CRM & OMS for digital audio ad sales

From quote to cash: Manage audio inventory, complex targeting and campaign delivery in one integrated platform. goTom streamlines workflows, automates repetitive tasks and gives your team full control so your audio campaigns run smoothly and revenue grows.

RELIABLE, PROVEN, INDUSTRY-APPROVED

Trusted by the industry's finest

Media leaders across Europe work with goTom to reshape their Ad Sales and Operations. See what independent users say on OMR, G2 & Capterra.

4.8/5.0
4.0/5.0
4.6/5.0
Where Complexity turns into control

This is how we make digital audio ad sales effortless

Learn how your team can work smarter, not harder. From ad slots to podcasts, goTom gives digital audio ad sales teams everything they need to manage inventory, deliver campaigns and handle billing — all in one place.

All your orders – in one system

Plan, manage and control digital audio campaigns from start to finish. Use live forecasting to align bookings with delivery, react to fluctuating listener numbers, and keep campaigns on track — while maximizing revenue and reducing underdelivery.

All your orders – in one system

Unified Ad server management

Seamlessly connect with AdsWizz, GAM or other audio ad servers to automate delivery and streamline operations.

Workflow automation

With goTom’s automation tools, you can generate reports automatically, freeing your team up to focus on high-value tasks.

Real-time campaign monitoring

Track campaign performance, proof of delivery, and underdelivery caused by fluctuating listener numbers all centralized in goTom.

Invoice management

Generate invoices automatically based on delivered impressions, saving time and reducing errors.

Unified product catalogue

Keep every product, placement, format, and price point organized in one central catalogue. Your rate cards stay clean, consistent, and instantly available for quoting

Visual campaign reporting

Campaign reporting simplified: Send a live link and let the data speak for itself. goTom visualizes KPIs, replacing manual PDFs with professional, real-time graphs for your clients and team.

Visual campaign reporting
CONNECT, AUTOMATE, scale

Integrated with all the solutions digital audio ad sales needs

goTom connects with your favorite digital audio tools – including AdsWizz, GAM, Hubspot, SAP, Zapier, Power BI, Slack, and many more, while also offering an open API. Seamlessly integrate your digital audio workflows, automate data transfers and stay in control so your campaigns run efficiently and your business grows.

Frequently asked questions

You've got questions? We got answers.

Yes. goTom supports the full range of audio ads, including host-reads, sponsorships, and dynamic ad placements, all within one workflow.

You can organize and plan audio inventory, such as specific podcast placements or streaming slots, through our centralized inventory planner.

Yes. Our platform integrates with major audio-specific ad servers and programmatic platforms via API.

Thanks to goTom, we have significantly streamlined our internal processes and expanded the automation process.

Karina Wundsam
Branch Manager, Russmedia