Tailored for selling advertising space
The Order Management Software (OMS) from goTom specializes in the sale of digital advertising space. Whether display, CTV, retail media or audio.
Product configuration
Manage extensive price lists for thousands of advertising products with different price types. Use our extensive surcharge feature for data targeting or production costs.
Inventory management
Easily check availabilities and plan campaigns ahead with our integrated ad server forecast. Determine the share of voice and leverage our visual booking calendar to discover optimal ad spaces.
Quotes
Manage comprehensive quotes for digital campaigns. Plan client budgets across your product catalog, calculating prices from gross to net, and incorporating discount and commission rules.
Bookings
Simplify the management of precise campaign bookings, enabling accurate scheduling and tracking of placements, timelines, and related reservations for your digital campaigns.
Programmatic deals
Utilize CRM data and product catalog to create programmatic private deals. Automatically calculate floor prices and push deals to the SSP.
Workflows
Our OMS optimizes your entire after sales workflow by automizing tasks such as pushing campaigns to the ad server, capturing screenshots, and facilitating the monitoring of campaigns.
With goTom, we efficiently optimize our digital advertising campaigns. The intuitive user interface and reliable performance enable us to plan and execute effortlessly, significantly improving our workflow.