The operational heart of your ad sales business
Stop wasting hours on manual data entry and double-checking spreadsheets. goTom’s Order Management is built to handle the entire lifecycle of a campaign – from the first media plan to the final invoice. It is the high-performance engine that connects your sales pipeline directly to your ad server, ensuring every deal is delivered exactly as promised.
Trusted by the industry's finest
Campaign execution at scale
We’ve untangled the mess of complex order management. From high-level revenue trends to the smallest campaign detail, you get the clarity needed to stay ahead of your pipeline and keep your customers happy. Ready to see how we do it? Explore the features that drive your efficiency.
Quoting
Generate professional, brand-ready quotes that automatically include all your complex agency tiers and custom discounts.
Forecasting
goTom integrates directly with your ad server to provide live availability checks that respect complex targeting and delivery rules. By bringing real-time forecasting into your workflow, you prevent overbooking and ensure every proposal is backed by accurate, actionable data.
Booking calendar
Get a clear, color-coded overview of your entire inventory. Filter by products and timeframes to instantly spot booking gaps and maximize sell-through across your full schedule.
Ad server push
Push your bookings directly to the ad server with a single click. Our deep integration ensures that your targeting, flight dates, and creatives are always in sync, eliminating the “copy-paste” errors that kill margins.
Real-time SSP integration
Manage your programmatic deals directly within goTom by linking your SSPs for automated pushes and real-time delivery tracking. It handles the technical heavy lifting, ensuring your programmatic performance is always synced, reconciled, and unified with your total revenue reporting.
Creative management
Stop hunting for JPGs in your inbox. Automatically send reminders and link creative assets, preview links, and flighting instructions directly to the booking. Additionally, goTom automatically captures high-quality screenshots of your ads running in the wild.
Real-time monitoring
Keep your finger on the pulse of every campaign. goTom automatically pulls delivery data from the ad server, so you can spot underdelivery early and optimize performance before the client even asks.
Automated invoicing
Turn “invoicing days” into “invoicing minutes.” Automatically generate accurate invoices based on actual delivery data and complex agency tiers – zero manual head space required.
Unified programmatic deal management
Connect your SSPs and manage programmatic deals right alongside your classic IO business. By unifying all your finance and reporting data in one tool, you get a 360-degree view of your entire revenue stream without toggling between tabs.
Your operational engine for complex media sales workflows – all in one system
Your command center for your ad sales lifecycle
Stop fighting generic tools that don’t get the media world. goTom is built to manage the complex lifecycle of bookings, ad server syncs and billing in one place. It’s the intelligent engine your team needs to turn manual overhead into scalable efficiency by uniting specialized media logic with seamless automation in a single, intuitive tool.
Ready to automate your operations?
Our Account Manager is ready to show you how goTom can streamline your specific oder management processes. Let’s talk about how to eliminate your manual overhead and get your campaigns running smoother.
Curious how the best operations teams handle complex bookings without the chaos?
We don’t just follow digital advertising trends – we build the tools that let order management teams move faster. Explore insights, best practices, and product updates that help you automate campaign workflows and sync ad servers instantly.
Got questions? We’ve got answers
Yes. goTom can automatically collect screenshots and delivery confirmations, saving your AdOps team hours of manual work during campaign verification.
Yes. Through API integrations, goTom can automate parts of the campaign setup process and ensure that booking data flows directly into the ad server.
Yes. Through its API-first architecture, it integrates with all major advertising delivery platforms.
Yes. Through its deep API integrations, goTom automates significant parts of the campaign setup. By pushing booking data directly into the ad server, it eliminates manual entry errors and significantly reduces the time your AdOps team spends on technical configurations.
With goTom as our technology partner, we were able to fully automate small, often tedious sub-disciplines of our work.
The central solution allows us to book, implement, and optimize our digital campaigns. With goTom, we have not only found a new tool but also a friendly team for future successful collaboration.
The system supports a high degree of automation and accelerates the process speed in campaigning. In particular, the initial booking in the ad server has significantly increased in speed, which has greatly relieved our capacities.
Thanks to goTom, we have significantly streamlined our internal processes and expanded the automation process.
goTom is deeply integrated into our sales and operations process and connected to other systems. This saves us many individual process steps, ultimately saving time and resources.
What I can personally highlight is the work of goTom: They didn’t simply develop what we wanted, but they worked with us to find new, simplified processes and also gave us ideas and opinions along the way.
