The API-first CRM & OMS
for publishers
Rising advertiser demands make digital ad sales a juggling act — hitting targets, managing ad inventory, and keeping campaigns on track across teams. goTom streamlines workflows, automates repetitive tasks, and gives you full control, so campaigns run smoothly and your team focuses on growth.
Trusted by the industry's finest
This is how we help your teams work smarter, not harder
Transform your digital ad sales with goTom CRM & OMS. From quote to cash, goTom gives digital publishers everything they need to streamline their ad business, close deals faster, and grow revenue - managing campaigns, billing, and client interactions all in one place.
All your orders – in one system
Stop juggling multiple systems. With goTom’s quote & order management, you and your team can handle quoting, bookings, and invoicing all in one place – complete with live forecasts to help you make smarter decisions in real time.
Live inventory planner
Never oversell again. The ad inventory manager ensures your available inventory is always visible and up to date, giving your sales team accurate product availability at a glance.
Workflow automation
Save time and cut repetitive work. With goTom’s automation tools, you can generate reports and screenshots automatically, freeing your team up to focus on high-value tasks instead of manual processes.
Invoice management
Create, manage, and send invoices directly from goTom — no tool-switching, no manual data fixes. Handle cancellations, corrections, and re-issuing of invoices in seconds, while keeping your billing accurate, fast, and fully connected to your orders.
Real-time campaign monitoring
Ensure campaigns deliver as promised. With this feature, you can track campaign and programmatic deal performance in real time, spot potential delivery issues early, and take action before problems affect results.
Unified product catalogue
Keep every product, placement, format, and price point organized in one central catalogue. Your rate cards stay clean, consistent, and instantly available for quoting
– no outdated spreadsheets, no mismatched pricing.
Programmatic deals
Push your private deals directly to your SSPs without manual setup. Less copy-pasting, fewer errors and workflows that finally keep pace with your team!
Opportunity management
From contact info to deal stage, next steps, and probabilities, all your opportunities update automatically, so your pipeline is always current and your team knows exactly what to do next.
Ad server management
Manage campaigns across all ad servers — directly from goTom. As the only OMS with seamless integrations to all major ad servers, you can push full campaign setups, adjust targetings, and update or stop live campaigns instantly. One system. Full control. No duplication.
Activity tracking
From tasks and activities to campaign-related actions, everything stays organized and visible in goTom — so your team never misses a step.
Cohesive revenue reporting
Track progress against monthly, quarterly, or annual goals in real time. Every quote, booking, or programmatic deal updates revenue projections automatically .
Discount & commission management
Protect margins on every deal: Apply automated discounts and commissions to campaigns so revenue and profitability remain on target – even across multiple channels and ad types.
Automated revenue reconciliation
From data silo to finance-ready. Seamlessly map your IO and programmatic revenue to commercial products and sync everything directly to your accounting software via API.
Integrated with all the solutions publishers need
goTom connects with your favorite tools – including Google Ad Manager, Xandr, Yieldlab, HubSpot, SAP, Zapier, Power BI, Slack and many more – while also offering an open API. Seamlessly integrate your workflows, automate data transfers, and stay in control so campaigns run efficiently and your business grows.
Got questions? We’ve got answers
Yes. goTom integrates with leading ad servers such as Google Ad Manager, Microsoft, Springserve, Adition, and Equativ. This enables publishers to bridge the gap between sales workflows, campaign delivery, and real-time reporting.
Yes. goTom supports direct IO-based campaigns as well as programmatic deals (PMP and PG). Publishers can manage all sales channels within a single, unified workflow.
Ever wonder how publishers turn headaches into high-performing campaigns?
We don’t just follow digital advertising and AdTech trends — we build the tools to master them. Discover the latest goTom updates, features, and solutions that help publishers streamline ad sales and optimize campaigns.
The API-Integration of goTom has strengthened our technological infrastructure and significantly increased our productivity in daily business.
