Smarter programmatic deal management in goTom
Managing programmatic deals should be fast, structured, and scalable — not a copy-paste exercise across multiple platforms. With several new features in goTom, we’re making it easier than ever to streamline your programmatic workflow and prepare for what’s next.
New to the team: Tamara Oess and Jérôme Haas join goTom
In November, we welcomed Tamara Oess and Jérôme Haas to the goTom team! Tamara will contribute her UX expertise to the team as Product Manager, while Jérôme enriches our tech team as Frontend Developer.
goTom transforms media sales and workflows at Schibsted
goTom, a leading provider of specialized CRM and Order Management platforms for digital advertising, is proud to announce a strategic partnership with Schibsted Marketplaces, the premier developer and operator of marketplaces in the Nordic countries. This collaboration aims to enhance Schibsted Marketplaces’ media sales workflows and streamline operations through goTom’s cutting-edge platform.
René Plug appointed as Chief Revenue Officer at goTom
goTom announces the appointment of René Plug as Chief Revenue Officer and member of the executive team. In his new role, René will be responsible for advancing the company’s growth strategy, international expansion, and building and maintaining strategic customer and partner relationships.
A milestone in digital transformation: Wort & Bild Verlag adopts goTom’s SaaS solution
Wort & Bild Verlag, known for the highest-circulating German customer magazine Apotheken Umschau, is now live with the comprehensive SaaS solution from goTom. This step marks an important milestone for the publisher, which now benefits from the innovative features and efficient process optimization of the CRM and OMS solution.
Enhanced integration for Google Ad Manager and Microsoft Monetize (Xandr)
Programmatic deals are a key part of modern media sales — and the more automated, the better. While private auctions and preferred deals are already common practice, programmatic guaranteed (PG) deals are gaining traction for premium campaigns and high-value clients. That’s why we’re excited to announce a major upgrade in goTom: You can now manage programmatic guaranteed deals directly within your sales workflow — and push them straight to your ad server via API.
The indispensability of CRM in digital marketing
The complexity of digital marketing continues to grow, impacting not only the Adtech stack, Ad Operations, and Yield Management but also the sales domain. It is crucial to leverage robust systems in this area that can support specific workflows or even fully automate them.
goTom launches a customized API for the SSP Yieldlab
goTom has expanded its integration capabilities by adding a tailored API for the Sell Side Platform (SSP) Yieldlab. In addition to existing integrations with ad servers like Google Ad Manager, SpringServe, Xandr, and Adition, goTom customers can seamlessly collaborate with Yieldlab from within the software to more effectively manage their digital campaigns.