The indispensability of CRM in digital marketing
The complexity of digital marketing continues to grow, impacting not only the Adtech stack, Ad Operations, and Yield Management but also the sales domain. It is crucial to leverage robust systems in this area that can support specific workflows or even fully automate them.
goTom launches a customized API for the SSP Yieldlab
goTom has expanded its integration capabilities by adding a tailored API for the Sell Side Platform (SSP) Yieldlab. In addition to existing integrations with ad servers like Google Ad Manager, SpringServe, Xandr, and Adition, goTom customers can seamlessly collaborate with Yieldlab from within the software to more effectively manage their digital campaigns.
3 new goTom features that help media sales teams work smarter
In media sales, performance and service are everything — especially when managing dozens of campaigns, offers, and revenue sources across platforms. Our latest feature updates to goTom focus on exactly that: more clarity, less manual work, and better control over your numbers.
Austria’s leading premium marketer Austria.com/plus is now working with goTom
After an integration phase of only two months, Austria’s leading premium marketer, austria.com/plus, launched in September with the cloud solution from goTom.
goTom wins another customer in Germany with RND
One of Germany’s largest editorial networks, the RedaktionsNetzwerk Deutschland (RND) of the MADSACK Mediengruppe, is now adopting goTom’s Order Management Platform. The software supports the marketing unit in handling and billing digital advertising campaigns.
The goTom team continues to grow!
We are pleased to welcome two talented newcomers to our company. Ahmad Zia Wasi will be supporting our tech team with his expertise, while Kathalin Suppanz will strengthen product and project management.
Multi-adserver integration: goTom now shares flights across multiple ad servers
In the dynamic world of digital advertising, it is crucial for media companies to integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. Against this backdrop, goTom has introduced a significant technological innovation that fundamentally changes ad server management for marketers with multiple ad servers.
Increasing efficiency and flexibility through goTom’s API interfaces
With the goal of enhancing efficiency and flexibility for our customers, goTom has made it a primary objective to provide a wide range of API connections for all users of the software. These APIs are designed to significantly improve the user experience and fundamentally optimize workflows both within and outside the order management tool.