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Our thoughts

Following the industry pulse

Discover industry insights and perspectives, company buzz, and our latest software innovations.

19. October 2023

3 new goTom features that help media sales teams work smarter

In media sales, performance and service are everything — especially when managing dozens of campaigns, offers, and revenue sources across platforms. Our latest feature updates to goTom focus on exactly that: more clarity, less manual work, and better control over your numbers.

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12. September 2023

Austria’s leading premium marketer Austria.com/plus is now working with goTom

After an integration phase of only two months, Austria’s leading premium marketer, austria.com/plus, launched in September with the cloud solution from goTom.

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12. September 2023

goTom wins another customer in Germany with RND

One of Germany’s largest editorial networks, the RedaktionsNetzwerk Deutschland (RND) of the MADSACK Mediengruppe, is now adopting goTom’s Order Management Platform. The software supports the marketing unit in handling and billing digital advertising campaigns.

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11. September 2023

The goTom team continues to grow!

We are pleased to welcome two talented newcomers to our company. Ahmad Zia Wasi will be supporting our tech team with his expertise, while Kathalin Suppanz will strengthen product and project management.

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11. September 2023

Multi-adserver integration: goTom now shares flights across multiple ad servers

In the dynamic world of digital advertising, it is crucial for media companies to integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. Against this backdrop, goTom has introduced a significant technological innovation that fundamentally changes ad server management for marketers with multiple ad servers.

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11. September 2023

Increasing efficiency and flexibility through goTom’s API interfaces

With the goal of enhancing efficiency and flexibility for our customers, goTom has made it a primary objective to provide a wide range of API connections for all users of the software. These APIs are designed to significantly improve the user experience and fundamentally optimize workflows both within and outside the order management tool.

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28. July 2023

First place in the kress pro ranking 2023

goTom is the top-rated marketing tool in this year’s ranking by the media magazine kress pro.

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17. July 2023

Collaboration between goTom and TargetVideo: Optimization of digital ad management

In the world of digital advertising, efficiency and effectiveness are key to success. Against this backdrop, TargetVideo, a leading German company in the field of video advertising, has decided to rely on goTom’s software in the future.

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