Zattoo professionalizes its CTV Advertising Business with goTom as its Ad Sales Management platform
Zattoo, a leading CTV and TV streaming provider in Switzerland, Germany, and Austria, is adopting goTom’s ad sales management platform for its CTV advertising business. By consolidating CRM, order management, and billing into a single system, the platform fully automates the ad sales process end-to-end – from proposal creation to final invoicing.
The CTV market is one of the fastest-growing segments in digital advertising. For Zattoo’s ad sales team, this means scaling their business and operational workflows efficiently. To meet the demands of the coming years, they are professionalizing their ad management and existing processes from the ground up. The partnership with goTom addresses exactly this need, marking a crucial step in evolving Zattoo’s sales infrastructure. Workflows are becoming faster and more seamless, preparing the CTV and TV streaming provider for an increasingly AI-driven future.
What excites us about partnering with Zattoo is the potential for significant business impact. Our platform optimizes the sales team's core use cases – improving the speed of daily operations, boosting inventory visibility, and streamlining advertiser access. With AI at the core of goTom, we are providing the structural foundation needed to support this rapid growth.
What this collaboration changes for Zattoo:
- Unified Operations: CRM, order management, and billing are consolidated into a single system, ensuring proposals, bookings, and invoices flow seamlessly through one continuous process.
- Streamlined CTV Bookings: Campaigns involving Dynamic Ad Insertion (DAI) or action-triggered interstitials can be created, modified, and activated faster, more dynamically, and with significantly less manual effort.
- Enhanced Efficiency: Fewer manual touchpoints, an intuitive UI, and data-driven recommendations simplify daily tasks. This accelerates workflows and frees up the team to focus on customer strategy and consulting rather than administrative routines.
In the CTV business, speed is often the deciding factor: how quickly we can respond to short-term demand, re-evaluate inventory, and adjust campaigns. This is exactly where we see the difference. goTom doesn't just automate processes; the platform is built from the ground up to leverage AI for tasks like proposal creation and reporting. This gives us a true efficiency advantage in the fast-growing CTV market.
Meet us at DMEXCO 2026: On September 23 and 24 in Cologne, goTom and Zattoo will be co-hosting a booth (Hall 8.1, Booth E-029, IAB Switzerland). If you’d like to learn more about both companies and our partnership in person, we warmly invite you to stop by.