12. February 2019
oe24 opts for the Digital Order Management System goTom
oe24 now relies on the CRM and Order Management System goTom from Zurich for digital marketing.
09. January 2019
AppNexus and goTom launch module to manage private marketplaces
The booking platform goTom and AppNexus extend the existing ad server integration by a module for the disposition of programmatic deals. All campaigns can thus be automatically created and delivered in AppNexus.