Enhanced integration for Google Ad Manager and Microsoft Monetize (Xandr)
Programmatic deals are a key part of modern media sales — and the more automated, the better. While private auctions and preferred deals are already common practice, programmatic guaranteed (PG) deals are gaining traction for premium campaigns and high-value clients. That’s why we’re excited to announce a major upgrade in goTom: You can now manage programmatic guaranteed deals directly within your sales workflow — and push them straight to your ad server via API.
What this means for you
If you’re using Google Ad Manager (GAM) or Microsoft Monetize (Xandr), you can now:
- Set up programmatic guaranteed deals directly in goTom
- Sync deal data with GAM or Xandr in real time via API
- Manage all your programmatic sales from one central tool — no back-and-forth, no duplicate work
Until now, managing these deals often meant switching platforms, setting things up manually, or relying on external coordination. With goTom, that process becomes fully streamlined.
You stay in full control of your programmatic deals — with fewer tools, fewer clicks, and fewer errors. And best of all: it’s already live.
Get work done faster
Media owners are wasting time by manually repeating their tasks across multiple platforms. With goTom connected to all of your systems, you get a single point of entry and work done faster.