Campaign reporting insights: Visualize your campaign performance
Raw data rarely tells the whole story. In Ad Ops, far too much time is spent manually translating rows and columns into a narrative for clients or management. With our new Insights view, goTom bridges that gap. We’re giving you visual dashboards that make your most important campaign metrics instantly understandable. Move from pure data management to high-level performance analysis—with just one click.
Ad sales automation: Multi-deal push and automated reporting templates
With this update, we’re doubling down on automation to give you more time for what matters. Manage your programmatic deals in bulk with our new multi-deal push, and let goTom handle your reporting setup automatically with intelligent template matching. Plus, our intuitive pipeline view is now available for flights, giving you full control over every delivery stage. Speed up your setup, eliminate manual errors, and scale your operations with ease.
Boost your ad sales workflow with our pipelines & GAM targeting templates
With this update, we’re bringing more transparency and flow into your daily sales work. The enhanced pipeline view helps you visualize your sales funnel more clearly, while GAM targeting templates reduce manual steps and keep targeting consistent. Track progress faster, stay organized, and move deals forward with confidence.
Full control over your Ad Management
In this release, we’ve fundamentally improved search, document management, and forecasting. With the new index search, a central document link per campaign, and intelligent forecast data in the flight modal, you’ll work faster, more clearly, and more flexibly than ever – for smooth workflows and maximum efficiency in your daily business.
Unleash your media sales potential
In this release, we’ve supercharged lead management, opportunity tracking, and pipeline management. Plus, with smart notifications and a new table design, you’ll have everything you need to stay ahead of the competition and maximize every opportunity.
Plan your 2025 revenue smarter
As we head into 2025, it’s time to plan your next move. With new features in goTom, you can now streamline your campaign management and revenue planning like never before. Whether you’re forecasting Programmatic Guaranteed Deals, customizing your revenue dashboard, or optimizing your pricing strategy, goTom has the tools to help you set precise goals and execute more efficiently.
Boost your media sales efficiency
We know that your sales team’s time is precious, and efficiency is key when managing customer relationships and driving revenue. That’s why we’ve just rolled out a comprehensive CRM update that makes it easier to stay on top of tasks, track communication, and streamline your sales efforts directly from within goTom.
Smarter programmatic deal management in goTom
Managing programmatic deals should be fast, structured, and scalable — not a copy-paste exercise across multiple platforms. With several new features in goTom, we’re making it easier than ever to streamline your programmatic workflow and prepare for what’s next.