Smarter programmatic deal management in goTom
Managing programmatic deals should be fast, structured, and scalable — not a copy-paste exercise across multiple platforms. With several new features in goTom, we’re making it easier than ever to streamline your programmatic workflow and prepare for what’s next.
Here’s what’s new in goTom
Duplicate deal groups in seconds
Re-using similar setups? You can now duplicate entire deal groups with one click — either directly from the deal group list under “Actions” or within the header of a specific group. It’s the fastest way to scale your programmatic deals without starting from scratch.
New programmatic deal report
Need a clean export of all active, inactive, or deleted deals over a certain time period? Our new deal overview reporting is ideal for tracking performance, auditing, or syncing with external systems.
Auto-calculated expected revenue for guaranteed deals
For guaranteed programmatic deals, the “Expected Revenue” field is now automatically calculated. You can even add it to your agency and client-facing deal lists for clearer overviews and smarter forecasting.
Looking ahead: Google private auction support
You may have heard: Google is expanding its GAM API in Q1 2025 to support the push of private auction deals via integration. We’re already on it — this update is on our roadmap, and we’ll be ready when the API is.
Stay tuned — and stay ahead.
Get work done faster
Media owners are wasting time by manually repeating their tasks across multiple platforms. With goTom connected to all of your systems, you get a single point of entry and work done faster.