3 new goTom features that help media sales teams work smarter
In media sales, performance and service are everything — especially when managing dozens of campaigns, offers, and revenue sources across platforms. Our latest feature updates to goTom focus on exactly that: more clarity, less manual work, and better control over your numbers.
Here is what’s new
Campaign status flow: See exactly where your IO campaigns stand with our new campaign status and filter
Wondering which campaigns are confirmed, live, or still waiting on client feedback?
With our new status filter, you can slice and dice your campaign list by offer status (open, rejected, confirmed) or campaign phase (started, billed, cancelled).
This makes it much easier to prioritize follow-ups and manage active pipelines — no digging required.
Align your IO bookings with reality: Adjust booked impressions based on what was actually delivered
Campaign performance doesn’t always match the plan — and now that’s not a problem.
With one click, you can update your booked volumes to match actual delivery data.
No more manual edits when things shift mid-flight — this keeps your records clean, your reporting accurate, and your time better spent.
These updates are part of our ongoing mission to simplify and streamline media sales workflows — especially in complex, multi-platform environments. Stay tuned for more updates!
Manage external SSPs and ad servers in goTom: Track your revenue sources in one place
Many AdOps teams work across a mix of platforms — some integrated, others not. Now, you can manually manage placements from external SSPs or ad servers directly in goTom, without needing a pre-built interface.
This means you can consolidate more of your revenue data, simplify publisher payouts, and import programmatic revenue easily. No more scattered spreadsheets or manual recon.
Get work done faster
Media owners are wasting time by manually repeating their tasks across multiple platforms. With goTom connected to all of your systems, you get a single point of entry and work done faster.