We celebrate 10 years of goTom!

On September 11, we celebrated this special milestone exactly the way we like it best — surrounded by our customers, partners, and team members, with sunshine, BBQ, music, and great vibes by Lake Zurich. It was an evening full of memories, stories, and laughter — but most of all, a celebration of what truly defines goTom today: team spirit, closeness to the market, and a passion for innovation.

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The Trojan horse of the tech giants

Over the past ten years, as a rapidly growing scale-up, we’ve closely observed many dynamics in the SaaS market. One of the most striking is the role of large technology platforms. Many companies choose these providers — convinced by promises of security, scalability, and innovation. At first glance, these arguments seem plausible and forward-looking. But in practice, critical voices are growing louder: lack of flexibility, high costs, complex processes, and increasing technological dependencies are becoming more apparent.

It’s not uncommon for companies to feel they’ve brought a Trojan horse into their operations. Have they been swayed too much by the brand promises of market leaders? Were the truly relevant criteria properly evaluated? And how can costly dependencies be avoided?

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New additions to the team: Julian Hens & Tobias Keller join goTom

Our team continues to grow – and with it, our focus on customer centricity! In the first quarter of 2025, we welcome two new colleagues who will help drive goTom forward with their experience and expertise: Julian Hens starts as Account Executive, and Tobias Keller joins as Customer Success Manager. At the same time, we’re excited about the internal growth of Britta Heitkamp, who will now take over a role in marketing and communications at goTom.

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goTom transforms media sales and workflows at Schibsted

goTom, a leading provider of specialized CRM and Order Management platforms for digital advertising, is proud to announce a strategic partnership with Schibsted Marketplaces, the premier developer and operator of marketplaces in the Nordic countries. This collaboration aims to enhance Schibsted Marketplaces’ media sales workflows and streamline operations through goTom’s cutting-edge platform.

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René Plug appointed as Chief Revenue Officer at goTom

goTom announces the appointment of René Plug as Chief Revenue Officer and member of the executive team. In his new role, René will be responsible for advancing the company’s growth strategy, international expansion, and building and maintaining strategic customer and partner relationships.

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