We celebrate 10 years of goTom!
On September 11, we celebrated this special milestone exactly the way we like it best — surrounded by our customers, partners, and team members, with sunshine, BBQ, music, and great vibes by Lake Zurich. It was an evening full of memories, stories, and laughter — but most of all, a celebration of what truly defines goTom today: team spirit, closeness to the market, and a passion for innovation.
The Trojan horse of the tech giants
Over the past ten years, as a rapidly growing scale-up, we’ve closely observed many dynamics in the SaaS market. One of the most striking is the role of large technology platforms. Many companies choose these providers — convinced by promises of security, scalability, and innovation. At first glance, these arguments seem plausible and forward-looking. But in practice, critical voices are growing louder: lack of flexibility, high costs, complex processes, and increasing technological dependencies are becoming more apparent.
It’s not uncommon for companies to feel they’ve brought a Trojan horse into their operations. Have they been swayed too much by the brand promises of market leaders? Were the truly relevant criteria properly evaluated? And how can costly dependencies be avoided?
New additions to the team: Julian Hens & Tobias Keller join goTom
Our team continues to grow – and with it, our focus on customer centricity! In the first quarter of 2025, we welcome two new colleagues who will help drive goTom forward with their experience and expertise: Julian Hens starts as Account Executive, and Tobias Keller joins as Customer Success Manager. At the same time, we’re excited about the internal growth of Britta Heitkamp, who will now take over a role in marketing and communications at goTom.
20 Minuten adopts goTom for its new sales organization
20 Minuten, one of Switzerland’s most-read news platforms, is launching its in-house advertising sales operations with goTom’s CRM and order management software.
New to the team: Tamara Oess and Jérôme Haas join goTom
In November, we welcomed Tamara Oess and Jérôme Haas to the goTom team! Tamara will contribute her UX expertise to the team as Product Manager, while Jérôme enriches our tech team as Frontend Developer.
goTom transforms media sales and workflows at Schibsted
goTom, a leading provider of specialized CRM and Order Management platforms for digital advertising, is proud to announce a strategic partnership with Schibsted Marketplaces, the premier developer and operator of marketplaces in the Nordic countries. This collaboration aims to enhance Schibsted Marketplaces’ media sales workflows and streamline operations through goTom’s cutting-edge platform.
René Plug appointed as Chief Revenue Officer at goTom
goTom announces the appointment of René Plug as Chief Revenue Officer and member of the executive team. In his new role, René will be responsible for advancing the company’s growth strategy, international expansion, and building and maintaining strategic customer and partner relationships.
A milestone in digital transformation: Wort & Bild Verlag adopts goTom’s SaaS solution
Wort & Bild Verlag, known for the highest-circulating German customer magazine Apotheken Umschau, is now live with the comprehensive SaaS solution from goTom. This step marks an important milestone for the publisher, which now benefits from the innovative features and efficient process optimization of the CRM and OMS solution.