Transfermarkt adopts goTom to unify sales and ad operations
Transfermarkt, a global digital football platform active in 27 countries and with 50M+ monthly users, has officially chosen goTom as its CRM and order management system. Following onboarding, the publisher now relies on goTom to run its ad sales workflows seamlessly across all markets, covering both IO and Programmatic Deal Management.
Welcome to goTom: Yasin, Laurent & Megan join the team
As we start into 2026, we’re pleased to welcome three new team members who reinforce goTom in key areas of our business. Yasin Korkmaz joins goTom as Senior Account Executive, bringing extensive AdTech and market expertise to support our customers’ ad sales strategies. Laurent Meuzard takes on the role of Country Director France, leading our presence in one of our most important European markets. At the same time, Megan Balschun strengthens our product organization as Product Manager, helping shape a platform that is both intuitive and deeply aligned with advertising workflows.
We win “New AdTech Player” at Ratecard Stars 2025!
We’re thrilled to share that goTom has been awarded the title of “New AdTech Player” in France at this year’s Ratecard Stars in Paris! This recognition is presented to emerging AdTech companies that are shaping the industry with innovative solutions and measurable market impact.
We celebrate 10 years of goTom!
On September 11, we celebrated this special milestone exactly the way we like it best — surrounded by our customers, partners, and team members, with sunshine, BBQ, music, and great vibes by Lake Zurich. It was an evening full of memories, stories, and laughter — but most of all, a celebration of what truly defines goTom today: team spirit, closeness to the market, and a passion for innovation.
The Trojan horse of the tech giants
Over the past ten years, as a rapidly growing scale-up, we’ve closely observed many dynamics in the SaaS market. One of the most striking is the role of large technology platforms. Many companies choose these providers — convinced by promises of security, scalability, and innovation. At first glance, these arguments seem plausible and forward-looking. But in practice, critical voices are growing louder: lack of flexibility, high costs, complex processes, and increasing technological dependencies are becoming more apparent.
It’s not uncommon for companies to feel they’ve brought a Trojan horse into their operations. Have they been swayed too much by the brand promises of market leaders? Were the truly relevant criteria properly evaluated? And how can costly dependencies be avoided?
New additions to the team: Julian Hens & Tobias Keller join goTom
Our team continues to grow – and with it, our focus on customer centricity! In the first quarter of 2025, we welcome two new colleagues who will help drive goTom forward with their experience and expertise: Julian Hens starts as Account Executive, and Tobias Keller joins as Customer Success Manager. At the same time, we’re excited about the internal growth of Britta Heitkamp, who will now take over a role in marketing and communications at goTom.
20 Minuten adopts goTom for its new sales organization
20 Minuten, one of Switzerland’s most-read news platforms, is launching its in-house advertising sales operations with goTom’s CRM and order management software.
New to the team: Tamara Oess and Jérôme Haas join goTom
In November, we welcomed Tamara Oess and Jérôme Haas to the goTom team! Tamara will contribute her UX expertise to the team as Product Manager, while Jérôme enriches our tech team as Frontend Developer.