20 Minuten adopts goTom for its new sales organization
20 Minuten, one of Switzerland’s most-read news platforms, is launching its in-house advertising sales operations with goTom’s CRM and order management software.
goTom is a specialized software solution for media companies, designed to optimize the management and execution of digital advertising bookings. Through this partnership, goTom will help 20 Minuten significantly increase efficiency in media sales while automating manual workflows. The Swiss software seamlessly integrates with existing third-party systems, such as ad servers, via interfaces and efficiently manages complex processes from booking to delivery. This not only streamlines internal operations and reduces error rates but also enhances service quality for external advertising clients. By implementing goTom, 20 Minuten is embracing cutting-edge technology to meet the high standards of its operations and client needs.
Giovanni Cauterucci, CRO at 20 Minuten, says:
Choosing goTom was an obvious decision for us, as we strictly follow a best-in-class strategy when selecting systems. Thanks to the excellent collaboration and expertise of the project team, we were able to complete the challenging integration in record time. We are thrilled with the successful launch and the initial positive results
The decision by 20 Minuten to adopt goTom marks another milestone in the growth of the SaaS company, founded in 2015, which already partners with leading media houses across Europe. Alban Grossenbacher, CEO und Co-Founder at goTom, explains:
Our mission is to empower media companies with innovative tools, enabling them to boost their advertising revenues while navigating the complexities of the market.
About goTom:
Founded in Switzerland in 2015, goTom offers a specialized SaaS solution for media companies that sell digital advertising space. The platform combines powerful CRM and order management functionalities to optimize the entire sales process – from customer service to campaign execution. With a focus on automation, user-friendliness, and data-driven decision-making, goTom supports its clients in working more efficiently and sustainably increasing their advertising revenues. Partnering with leading media houses across Europe, goTom is now a market leader in this field.
About the 20 Minuten Group:
Launched at the end of 1999 for a young and urban audience, 20 Minuten has grown into Switzerland’s most widely read media brand, with a presence in German-speaking Switzerland, French-speaking Switzerland, and Ticino. Covering Swiss and international news, entertainment, and inspiration, 20 Minuten delivers stories that spark conversation. Its journalism is reliable, concise, responsible, neutral, and freely accessible everywhere. On digital platforms and social media, 20 Minuten offers a wide range of multimedia content.
The 20 Minuten Group is part of the TX Group and includes news media outlets 20 Minuten, 20 minutes, 20 minuti, and lematin.ch, the radio station GOAT Radio, the lifestyle magazine Encore, and a stake in L’essentiel in Luxembourg.
www.20minuten.ch