Full control over your Ad Management
In this release, we’ve fundamentally improved search, document management, and forecasting. With the new index search, a central document link per campaign, and intelligent forecast data in the flight modal, you’ll work faster, more clearly, and more flexibly than ever – for smooth workflows and maximum efficiency in your daily business.
Unleash your media sales potential
In this release, we’ve supercharged lead management, opportunity tracking, and pipeline management. Plus, with smart notifications and a new table design, you’ll have everything you need to stay ahead of the competition and maximize every opportunity.
Plan your 2025 revenue smarter
As we head into 2025, it’s time to plan your next move. With new features in goTom, you can now streamline your campaign management and revenue planning like never before. Whether you’re forecasting Programmatic Guaranteed Deals, customizing your revenue dashboard, or optimizing your pricing strategy, goTom has the tools to help you set precise goals and execute more efficiently.
Boost your media sales efficiency
We know that your sales team’s time is precious, and efficiency is key when managing customer relationships and driving revenue. That’s why we’ve just rolled out a comprehensive CRM update that makes it easier to stay on top of tasks, track communication, and streamline your sales efforts directly from within goTom.
Smarter programmatic deal management in goTom
Managing programmatic deals should be fast, structured, and scalable — not a copy-paste exercise across multiple platforms. With several new features in goTom, we’re making it easier than ever to streamline your programmatic workflow and prepare for what’s next.
Enhanced integration for Google Ad Manager and Microsoft Monetize (Xandr)
Programmatic deals are a key part of modern media sales — and the more automated, the better. While private auctions and preferred deals are already common practice, programmatic guaranteed (PG) deals are gaining traction for premium campaigns and high-value clients. That’s why we’re excited to announce a major upgrade in goTom: You can now manage programmatic guaranteed deals directly within your sales workflow — and push them straight to your ad server via API.
The indispensability of CRM in digital marketing
The complexity of digital marketing continues to grow, impacting not only the Adtech stack, Ad Operations, and Yield Management but also the sales domain. It is crucial to leverage robust systems in this area that can support specific workflows or even fully automate them.
goTom launches a customized API for the SSP Yieldlab
goTom has expanded its integration capabilities by adding a tailored API for the Sell Side Platform (SSP) Yieldlab. In addition to existing integrations with ad servers like Google Ad Manager, SpringServe, Xandr, and Adition, goTom customers can seamlessly collaborate with Yieldlab from within the software to more effectively manage their digital campaigns.