Unleash your media sales potential
In this release, we’ve supercharged lead management, opportunity tracking, and pipeline management. Plus, with smart notifications and a new table design, you’ll have everything you need to stay ahead of the competition and maximize every opportunity.
New additions to the team: Julian Hens & Tobias Keller join goTom
Our team continues to grow – and with it, our focus on customer centricity! In the first quarter of 2025, we welcome two new colleagues who will help drive goTom forward with their experience and expertise: Julian Hens starts as Account Executive, and Tobias Keller joins as Customer Success Manager. At the same time, we’re excited about the internal growth of Britta Heitkamp, who will now take over a role in marketing and communications at goTom.
Plan your 2025 revenue smarter
As we head into 2025, it’s time to plan your next move. With new features in goTom, you can now streamline your campaign management and revenue planning like never before. Whether you’re forecasting Programmatic Guaranteed Deals, customizing your revenue dashboard, or optimizing your pricing strategy, goTom has the tools to help you set precise goals and execute more efficiently.
Smarter programmatic deal management in goTom
Managing programmatic deals should be fast, structured, and scalable — not a copy-paste exercise across multiple platforms. With several new features in goTom, we’re making it easier than ever to streamline your programmatic workflow and prepare for what’s next.
goTom transforms media sales and workflows at Schibsted
goTom, a leading provider of specialized CRM and Order Management platforms for digital advertising, is proud to announce a strategic partnership with Schibsted Marketplaces, the premier developer and operator of marketplaces in the Nordic countries. This collaboration aims to enhance Schibsted Marketplaces’ media sales workflows and streamline operations through goTom’s cutting-edge platform.
René Plug appointed as Chief Revenue Officer at goTom
goTom announces the appointment of René Plug as Chief Revenue Officer and member of the executive team. In his new role, René will be responsible for advancing the company’s growth strategy, international expansion, and building and maintaining strategic customer and partner relationships.
A milestone in digital transformation: Wort & Bild Verlag adopts goTom’s SaaS solution
Wort & Bild Verlag, known for the highest-circulating German customer magazine Apotheken Umschau, is now live with the comprehensive SaaS solution from goTom. This step marks an important milestone for the publisher, which now benefits from the innovative features and efficient process optimization of the CRM and OMS solution.
The indispensability of CRM in digital marketing
The complexity of digital marketing continues to grow, impacting not only the Adtech stack, Ad Operations, and Yield Management but also the sales domain. It is crucial to leverage robust systems in this area that can support specific workflows or even fully automate them.