A milestone in digital transformation: Wort & Bild Verlag adopts goTom’s SaaS solution
Wort & Bild Verlag, known for the highest-circulating German customer magazine Apotheken Umschau, is now live with the comprehensive SaaS solution from goTom. This step marks an important milestone for the publisher, which now benefits from the innovative features and efficient process optimization of the CRM and OMS solution.
The indispensability of CRM in digital marketing
The complexity of digital marketing continues to grow, impacting not only the Adtech stack, Ad Operations, and Yield Management but also the sales domain. It is crucial to leverage robust systems in this area that can support specific workflows or even fully automate them.
goTom launches a customized API for the SSP Yieldlab
goTom has expanded its integration capabilities by adding a tailored API for the Sell Side Platform (SSP) Yieldlab. In addition to existing integrations with ad servers like Google Ad Manager, SpringServe, Xandr, and Adition, goTom customers can seamlessly collaborate with Yieldlab from within the software to more effectively manage their digital campaigns.
Multi-adserver integration: goTom now shares flights across multiple ad servers
In the dynamic world of digital advertising, it is crucial for media companies to integrate tools and platforms into their internal workflows that can adapt flexibly to the ever-changing demands of ad management. Against this backdrop, goTom has introduced a significant technological innovation that fundamentally changes ad server management for marketers with multiple ad servers.
Increasing efficiency and flexibility through goTom’s API interfaces
With the goal of enhancing efficiency and flexibility for our customers, goTom has made it a primary objective to provide a wide range of API connections for all users of the software. These APIs are designed to significantly improve the user experience and fundamentally optimize workflows both within and outside the order management tool.
First place in the kress pro ranking 2023
goTom is the top-rated marketing tool in this year’s ranking by the media magazine kress pro.
Visoon Video Impact launches with order management from goTom
Visoon Video Impact, the marketing joint venture of Axel Springer and Paramount, is now using goTom’s order management solution for the delivery of Visoon’s digital inventory.