In November 2022, Austria.com/plus faced the challenge of finding a suitable Order Management System and CRM for marketing their digital advertising spaces. After careful consideration, the decision was made in favor of the SaaS solution from goTom.

The premium marketer offers advertisers a national reach of 62.1% and around 9.01 million unique clients (according to ÖWA 07/2023). The marketing portfolio includes, among others, VOL.AT, VIENNA.AT, noen.at, bvz.at, TT.com, tvheute.at, wienerboerse.at, SN.at, nachrichten.at, bergfex.at, and the AT-traffic from zeit.de, wirtschaftswoche.de, handelsblatt.com, sueddeutsche.de, FAZ.net, and NZZ.ch.

Karina Wundsam, branch manager at austria.com/plus, provides a detailed retrospective insight into the decision-making processes, implementation, and the positive impact that goTom has had on the company.

Decision for goTom

Primarily, the comprehensive functionality of goTom convinced the austria.com/plus team. “goTom offers an impressive range of features that cover both our order management and CRM and publisher needs,” explains Karina Wundsam. This allowed for the consolidation of all processes into a single, integrated system, leading to a significant increase in efficiency.

Another decisive point was the high user-friendliness. The intuitive user interface and ease of use of goTom enabled the team to quickly learn and deploy the system. “The transition went smoothly and promoted acceptance within the company,” says Wundsam.

The scalability of goTom also played a crucial role in the decision-making process: “The system is flexible enough to grow with the company and meet future requirements.”

Another aspect was the excellent collaboration and customer support from goTom. The quick and competent support during implementation and ongoing support ensured that austria.com/plus could make the most of the system from the start.

Setup and Onboarding Phase

Looking back, it is noteworthy that the integration of goTom into the existing tech stack via API allowed austria.com/plus to break up outdated structures and reorganize processes. Existing workflows could be optimized and automated, leading to a significant reduction in manual interventions and errors. “The API integration of goTom has strengthened our technological infrastructure and significantly increased our productivity in daily business,” explains Karina Wundsam.

The setup and onboarding phase was also very structured and efficient, supported by the always available and competent account management from goTom. “The collaboration with the entire team, from management to account management to product management, was consistently positive and goal-oriented,” reports Karina Wundsam. All parties worked closely together, allowing austria.com/plus to switch to the new system in a very short time – just under six months. The committed collaboration, competent support, and proactive problem-solving in complex issues are particularly noteworthy. Wundsam emphasizes: “We are very pleased to have found a reliable partner in goTom who flexibly responds to our dynamic business requirements.”

Karina Wundsam
Branch Manager

The API integration of goTom has strengthened our technological infrastructure and significantly increased our productivity in daily business.

Improvement of Daily Business through goTom

Since the integration of goTom into the working process of austria.com/plus, a significant increase in efficiency through the use of goTom has been observed: “The efficiency increase through the use of goTom is clearly noticeable in several areas. In the areas of customer and publisher billing, the upload and billing of programmatic revenue, and the automated sending of screenshots and campaign reporting, the time effort has even been halved,” says Wundsam.

Overall, team transparency has also improved significantly. All departments now work in one system, which greatly facilitates collaboration. The switch to goTom has taken away many manual and repetitive tasks, saving not only time but also reducing errors and increasing productivity. “The biggest problem we were able to solve with the switch was the integration of publisher billing,” explains Wundsam. The previous system reached its limits due to the data volumes that accumulate monthly in the publisher network and increasingly became a business risk. With goTom, austria.com/plus has now found a transparent and future-proof solution for itself and its publishers.

The integration of goTom has also significantly improved customer service for austria.com/plus. The increased transparency ensures that customers can track the status of their orders at any time, creating trust and satisfaction. The entire external appearance has received a unified CI through goTom, and inquiries can be processed overall faster. “We are also looking forward to future product developments from goTom, which will bring further benefits to us and our customers,” says Wundsam. Overall, goTom has significantly improved austria.com/plus’s ability to respond to customer needs.

Why is a CRM in the digital media industry so important?

Conclusion

The implementation of goTom at austria.com/plus was a complete success. The comprehensive functionality, user-friendliness, scalability, and outstanding customer support have led to a significant increase in efficiency and improvement in customer service. “With goTom, we have found a reliable partner who flexibly responds to our dynamic business requirements,” summarizes Karina Wundsam on the successful collaboration.

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